Senior Creative Strategist

Senior Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Creative Strategist based in United States.
This role is centered on shaping and executing high-performing creative strategies for digital advertising campaigns across major paid social platforms. You will transform data, audience insights, and product understanding into compelling short-form video concepts designed to drive measurable performance outcomes. The position blends creative storytelling with analytical rigor, requiring the ability to develop scripts, refine messaging, and iterate based on real-time campaign results. You will collaborate closely with production teams, editors, and strategists to ensure that creative output aligns with performance objectives. A key part of the role involves continuously testing, analyzing, and optimizing ad concepts across platforms such as TikTok, Meta, YouTube, and Google Ads. This is a fast-paced, performance-driven environment where creativity is directly tied to business impact.
Accountabilities:

Develop and execute creative strategies for high-performing paid social and digital advertising campaigns
Translate data insights, audience research, and competitive analysis into actionable creative concepts
Write scripts, ad copy, and creative briefs for video, static, and multi-channel ad formats
Analyze performance data from platforms such as Meta Ads Manager, TikTok Ads Manager, and other analytics tools
Collaborate with production, post-production, and creative teams to ensure alignment between concept and execution
Provide strategic feedback on creative outputs to improve performance and ensure consistency with campaign goals
Identify top-performing creative concepts and trends through ongoing testing and data analysis
Iterate and optimize campaigns based on performance results and structured testing frameworks
Contribute to weekly strategic planning and creative direction for client accounts
Requirements:

5+ years of experience in creative strategy, performance marketing, paid social, or direct response advertising
Strong understanding of social media platforms including TikTok, Instagram, Facebook, and YouTube
Proven experience writing creative briefs, ad scripts, and marketing copy for performance-driven campaigns
Ability to interpret data and translate insights into creative direction and actionable strategies
Experience working with ad platforms such as Meta Ads Manager, TikTok Ads Manager, or similar tools
Strong communication skills with the ability to simplify complex ideas into compelling narratives
Excellent project management skills with the ability to manage multiple deadlines in a fast-paced environment
Comfortable working in cross-functional teams including designers, editors, and marketing operators
Proficiency with Google Workspace tools (Docs, Sheets, Slides, Gmail)
Strong analytical mindset combined with creativity and storytelling ability
Benefits:

Competitive total compensation ranging from $120,000 to $280,000 USD (base, bonus, and equity included)
Fully remote work environment within the United States
Opportunity to work with high-growth consumer brands across multiple industries
Exposure to large-scale performance marketing campaigns and high-volume ad testing systems
Career growth opportunities in a fast-scaling, performance-driven organization
Collaborative environment combining creative, analytical, and technical expertise
Work on cutting-edge paid social strategies across leading digital platforms