Content and Channel Manager, Global Real Estate & Facilities (GREF)

Content and Channel Manager, Global Real Estate & Facilities (GREF)
Job ID: 10453068 | Amazon.com Services LLC

Join our dynamic and evolving GREF communications team in a role that offers opportunity for growth and innovation. The Global Real Estate and Facilities (GREF) organization manages Amazon’s corporate workplace in more than 60 countries, overseeing programs such as facilities management, on‑site food and beverage, commute, environmental health & safety, sustainability, new office launches, and employee relocation.

Key responsibilities

Define and govern the strategic purpose, tone, and voice for all GREF communication channels.

Draft SOPs and guidelines for channel usage and content standards; build repeatable, AI‑assisted or manual workflows to scale content production and delivery.

Develop Slack, email, and website templates and write content that optimizes user experience, SEO, AEO, and GEO.

Collaborate with tech and product teams to develop AI tools for channel monitoring and auto‑response workflows.

Use reporting tools to analyze channel metrics and content effectiveness, evaluating audience engagement, traffic, conversion rates, and ROI.

Leverage data and insights to identify areas for continuous improvement and evolve strategy, templates, and operations.

About the team
The GREF Communications team, fully formed as a strategic function in 2024, consists of communications and channel/content experts located in Seattle, Arlington, London, Luxembourg, and Singapore. The team owns the communications lifecycle across six pillars: strategic planning & narrative, asset production, channel management, campaign timing & orchestration, cross‑functional alignment, and issues management. It also supports internal‑to‑GREF employee communications, ensuring accurate, timely, and efficient information, news, and updates across the organization.

Basic Qualifications

Bachelor’s degree or equivalent in Business, Journalism, Marketing, Communications, or related field.

8+ years of equivalent experience.

5+ years of digital content management, communications, or content strategy experience.

Experience in project or program management.

Experience with AI/ML technologies.

Experience managing multiple internal stakeholders and advising cross‑functional teams.

Strong verbal and written communication skills.

Experience using content management systems and content tools.

Preferred Qualifications

Experience using data and metrics to measure impact and determine improvements.

Experience developing, deploying, and managing AI products at scale.

Experience in technical writing in a relevant field.

4+ years of content editing/writing experience.

Experience developing SOPs to build mechanisms for complex working processes.

Experience working in a matrixed organization.

Strong understanding of SEO, AEO, and GEO.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is $118,200.00 – $160,000.00 USD annually. Your Amazon package will include sign‑on payments, restricted stock units (RSUs), and comprehensive benefits such as health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

https://amazon.jobs/en/benefits .

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