Senior Social Media & Creator Growth Manager for a USA company (Remote)

Overview
We are looking for a senior-level social leader to build and scale our client's entire social media ecosystem across TikTok, Instagram, YouTube Shorts, and emerging platforms.

This role goes beyond posting content. You will own strategy, creator partnerships, brand voice, social growth, systems, and performance optimization. We’re looking for someone who understands how to build high‑performing content machines for e‑commerce/DTC brands and knows how to turn social media into a major growth channel.

You should be deeply familiar with creator‑led marketing, short‑form content, UGC, and performance‑driven creative strategies.

Key Responsibilities
Social Strategy & Growth

Develop and execute multi‑platform social media strategies focused on growth and revenue

Build monthly and quarterly content roadmaps aligned with launches and campaigns

Identify winning content formats and scale what performs

Turn analytics and performance data into actionable content improvements

Partner with paid media teams to scale high‑performing organic creatives

Creator & Influencer Management

Build and manage a structured creator/influencer program

Source and manage creator relationships

Write creative briefs and guide creators toward high‑performing content

Review and optimize UGC for hooks, clarity, engagement, and conversions

Brand Voice & Messaging

Define and maintain the brand voice across all social channels

Translate product and oral health education into engaging consumer-facing content

Ensure consistency across organic content, creators, ads, and educational messaging

Team Leadership & Systems

Build and manage social/content workflows and SOPs

Coordinate editors, creators, freelancers, and social team members

Improve production systems to increase content output and efficiency

Support and mentor junior team members

Community & Performance

Oversee engagement, comments, DMs, and community interactions

Track KPIs including engagement, retention, shares, saves, clicks, and revenue attribution

Drive measurable social growth, audience engagement, and e‑commerce performance

Requirements

Experience in social media, creator marketing, or growth-focused content roles

Strong experience growing ecommerce or DTC brand accounts

Proven success scaling TikTok, Instagram, or YouTube accounts

Strong understanding of short‑form content, UGC, and creator‑led marketing

Experience managing creators, influencers, or ambassador programs

Experience building content systems, workflows, or managing teams

Strong understanding of social media performance metrics and optimization

Experience collaborating with paid media/performance marketing teams

Excellent written communication and brand messaging skills

Comfortable working in a fast‑paced startup environment

Comfortable with NSFW content

Benefits

USD Salary.

Ability to work remotely.

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