Razorfish Health is a modern medicine organization focused on science, technology, and innovation to improve health care outcomes. The company serves clients across New York, Philadelphia, Chicago, and remote locations with a team of experts including MDs, PharmDs, and PhDs.
Overview
The Strategy group at Razorfish Health is responsible for the development of insights-driven briefs, customer-centered marketing strategies and programs for RFH clients, leveraging all channels to build exceptional brand experiences across relevant touchpoints. The group owns the understanding of the target audience, including interests, motivations, information sources, journey, decision drivers, and reactions to communications and collaborates with Account Management, Creative, and Medical Marketing teams to ensure fully briefed strategy development.
Responsibilities
The freelance SVP, Director of Strategy must be able to:
- Direct qualitative and quantitative market research
- Synthesize insights from qualitative/quantitative research and other data sources
- Understand customer usage of media and channels
- Create briefs and provide input to program design and analytics
- Lead brand planning and other strategic planning efforts
- Contribute to new business pitches
- Support the development of the Strategy team, including creation of best practices, agency education, coaching, and mentoring early‑career strategists
Job Requirements
- Bachelor’s degree in marketing, anthropology, sociology, or psychology (preferred)
- 10+ years of strategy experience in a management consultancy or agency setting
- Management consulting background preferred
- Experience healthcare marketing/planning desirable
- Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics
- Significant experience in rheumatology and/or dermatology will be strongly preferred
Skills Requirements
- Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
- Have deep expertise in portfolio strategy development, segmentation, launch scenario planning, and story flow development
- Have experience leading the strategic process and defending strategic decisions for large, multi‑indication brands or a portfolio of brands
- Have knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams
- Experience launching brands and driving campaign and creative strategy for large brands
- Demonstrate a strong grasp of the strategic challenges facing the immunology market
- Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
- Ability to develop strong relationships with senior and C‑suite marketing clients and agency team leads and be viewed as an indispensable resource internally and externally
Preferred Skills
- Demonstrated ability to think comprehensively and proactively about brand marketing strategy
- Experience in generating and strategically applying both qualitative and quantitative research
- Experience conducting strategic planning across all target audiences (HCP, Patient, Payer) and all channels (traditional in‑person reps, conferences, social media, print, digital)
- A wealth of experience in writing inspiring briefs, facilitating inspiring briefings, and workshop development and facilitation experience
- Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast‑paced, entrepreneurial environment
- Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
- Experience managing other strategists and growing other strategists’ careers
- Ability to help clients and internal teams navigate complex strategic issues
Benefits
Compensation range: $86.64–$123.12 per hour.
Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
EEO and Accommodations
If you require accommodation or assistance with the application or onboarding process, please contact All your information will be kept confidential according to EEO guidelines.
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