Digital Experience App Strategy Manager

The Digital Experience App Strategy Manager supports QVC and HSN, and will lead the app strategy to drive acquisition, engagement, retention, and platform performance.
Location This role is hybrid and will require you to be onsite in West Chester, PA several days per month. Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.
What You’ll Do Lead and improve the QVC & HSN app strategy to improve performance, achieve KPIs, and enhance the customer experience.
Be the business lead for the NextGen app experience, partnering with IT, program managers, and marketing teams on app development and retention initiatives.
Oversee app acquisition campaigns end to end, including planning, execution, performance analysis, and optimization.
Drive engagement and retention strategies through push notifications, in-app messaging, SMS, and related platform capabilities.
Analyze app and campaign performance on a weekly and monthly basis using tools such as Adobe Analytics, Tableau, Localytics, and Branch to inform future strategy.
Partner with testing teams to lead A/B testing and optimization efforts, from ideation through implementation, to improve platform performance.
Build relationships across marketing, IT, web development, eCommerce, planning, and external partners to support overall app growth.
What You’ll Bring Bachelor's degree in business, marketing, merchandising, digital, or a related field — or equivalent experience.
5–7 years of experience in a digital commerce or marketing environment, or an equivalent combination of training and experience.
Ability to translate data into clear insights and recommendations for stakeholders.
Proficiency with Tableau, Adobe Analytics, and similar tools.
Benefits: Our Total Rewards package includes competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, company discounts, health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier‑free employment process.

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