Sales Account Executive

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Lake Charles, Louisiana, is now hiring a new Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Lake Charles, LA, and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale – big or small!

Why Lamar?
Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named a “Best Company to Work For” in U.S. News & World Report’s annual ranking. Our Sales Account Executives are the connection between Lamar and the communities we serve, meeting and exceeding sales objectives in their assigned territory by using professional sales techniques to develop long‑term advertising relationships that grow both Lamar advertising sales and community relationships.

What’s in it for you?

Monday–Friday schedule with paid holidays and a combination of time spent in‑office and selling in the field

First‑year earning potential of $45,000–$65,000, including commissions, dependent on experience and selling ability

No commission cap, so earning potential is unlimited as you grow your book of business

Monthly auto and cell allowances for work‑related expenses

What can you expect from us?

Comprehensive training program with opportunities to participate in our corporate‑hosted Lamar Sales School

Multiple medical plan options and a health savings account

Hospital, Accident, and Critical Illness coverage

Dental and vision insurance

Short‑ and long‑term disability and paid parental leave

120 hours of paid time off that increases with tenure

12 paid company holidays, including Presidents Day and Juneteenth

Employee Stock Purchase Plan

401(k) plan with company match

Up to $1,200 value in employer‑paid HSA contributions and cash rewards for engaging in our wellness program

A people‑first culture that invests in connection, community involvement, and transparency around employee feedback

What we’re looking for in YOU

Comfort making cold calls over the phone and in‑person

Ability to make oral presentations and clearly articulate policies and procedures

Alignment with our values of inclusivity and effective communication with people of various backgrounds

Motivation to learn new technology and systems

Effective time management and self‑organization

Willingness to immerse yourself in the outdoor advertising industry and sell its benefits to businesses and customers

Professional verbal and written communication skills

Ability to perform effectively under fluctuating workloads

A knack for making connections and gaining the trust of others

Ability to meet a sales quota and utilize general sales techniques

Intrinsic self‑motivation to overcome challenges and meet goals

Resilience in response to rejection

Education and experience

Current and valid Driver’s License required

College degree preferred

Previous outdoor advertising sales experience preferred

Proficiency in Microsoft Office Suite

CRM experience preferred

A day in the life

Meet and exceed sales targets and monitor personal sales data and reports

Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame

Exhibit working knowledge of local and national competition

Cluster accounts to work them efficiently

Identify potential growth areas and open new accounts

Use Lamar computer tools to locate prospects, follow up on leads, and prepare proposals, written presentations, and research

Develop presentation skills by utilizing computer tools and presenting to clients on a regular basis

Develop new product knowledge and selling skills

Actively participate in sales meetings, regional meetings, seminars, and trade shows

Perform administrative duties, including:
Maintaining daily, weekly, and monthly sales plans a month in advance

Following up on all client production orders and problem‑solving any issues that may arise

Maintaining organized and up‑to‑date records of clients and sales activity

Physical demands and work environment

Combination of office environment and field work making sales calls and servicing existing accounts

Light lifting; vision required for reading, color distinction, acuity, depth perception, and peripheral vision; sitting less than 50% of the time; standing, talking, turning, and walking

Nights spent away from home traveling less than 10%

Who we are
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards

Interstate logos

Hand‑painted murals

Transportation and airports

The largest network of digital billboards in the United States

We live by the Golden Rule, operating with honesty and integrity. We are open with employees, transparent with customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected locally and nationally.

We are committed to sustainable and environmentally friendly practices and use innovative strategies to reduce our environmental impact. Learn more about Lamar’s green initiatives.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

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