Senior Media Planner

Senior Media Planner
On the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them." More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts. Smart brands create something of value in the world. Smart brands add to peoples' lives and to culture; they help build ideas in the world, and they leave something behind. See fallon.com for more information and examples of our work.

Fallon strives to ensure diverse perspectives, backgrounds, and experiences are representedand that everyone feels seen, heard, and has a sense of belonging. Whether that be through recruiting and retaining diverse talent, creating a dialogue around systemic issues and obstacles for diverse individuals, or ensuring our work reflects diverse perspectives, our efforts focus on enacting change through acknowledgment, education, accountability, action, and celebration.

Overview
The Senior Media Planner - Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.

Responsibilities

Develop and execute creative media solutions based on client needs

Steward execution of plans, goals, and budgets

Understand client objectives, resources, and has a strong POV

Decisive and insightful in building a plan that ladders back to strategy

Fulfills role on team seamlessly, working and managing with urgency

Demonstrate initiative and ability to lead projects

Maintain effective communication, responding quickly and accurately

Strong ability to multi-task and handle many projects at once

Consult industry research and resources to develop rich audience insights to inform plan recommendations

Set up social and digital campaigns in-platform where applicable

Build audience recommendations using syndicated tools, such as MRI-Simmons

Evaluate vendor proposals/working with internal buying teams to facilitate media buys

Staying current on industry trends and content

Conduct/present pre- and post-buy media analyses

Communicate/meet with clients to facilitate development and execution of plans

Manage the trafficking of assets

Mentor and develop junior team members, and supports supervisor with day-to-day tasks

Qualifications

This position requires 3-5 years of prior media planning experience (Media Planner or Senior Media Planner level).

Proficiency in Word/Excel/PowerPoint/Keynote

Strong written and verbal communication skills

In-platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)

In-platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)

Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)

Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)

Ability to think creatively on your feet and problem solve

Additional Information
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $60,800.00 - $84,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

#J-18808-Ljbffr