Director of Marketing & Communications

Marketing Strategy & Leadership

Develop and execute the overall marketing and communications strategy
Define short and long-term KPIs aligned to growth and enrolment goals
Lead budgeting, forecasting, and marketing investment decisions
Partner with executive leadership on growth strategy
Demand Generation & Performance Marketing

Drive lead generation, CPL, and conversion performance
Build and optimise digital marketing campaigns (SEO, social, paid media)
Implement data-driven decision making across marketing channels
Oversee analytics, reporting, and performance tracking
Brand & Positioning

Refine and strengthen brand positioning across programmes
Increase brand awareness in the U.S. while supporting international markets
Oversee messaging, content, and campaign development
Communications & PR

Lead public relations strategy and external communications
Build relationships with media and key stakeholders
Ensure consistent branding across all materials and channels
Team Leadership & Cross-Functional Collaboration

Lead and develop a distributed marketing team (5-7 direct reports)
Collaborate with internal stakeholders to meet enrolment targets
Support hiring and build out the marketing function as needed
Work across departments to drive alignment on growth objectives
MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.
The Successful Applicant

10+ years of marketing experience, ideally within health sciences, healthcare, or higher education
Proven track record in digital marketing, lead generation, and conversion optimisation
Experience leading teams across multiple locations
Strong analytical mindset with experience using tools such as Google Analytics, Salesforce, SEMrush
Experience managing integrated campaigns across digital, PR, and traditional channels
Ability to operate both strategically and hands-on
Exposure to Caribbean, Puerto Rico, or international markets preferred
Spanish language skills are advantageous
What's on Offer

Salary: $150,000-$200,000 + bonus potential
Flexible working: St. Louis (hybrid) or fully remote
Travel: 35-45% international and domestic (Puerto Rico & Caribbean)
Senior leadership role with direct access to executive team
Opportunity to build and scale a marketing function from a pivotal growth stage