Paid Media Specialist

Position Summary
We are looking for a data-driven Paid Media Specialist to join our team. In this role, you will execute and optimize campaigns across key paid media platforms. You will leverage data and analytics to uncover insights, support complex business objectives, and drive measurable outcomes across campaigns. You will also play a key role in the operational management of the paid media function, ensuring accuracy and efficiency in day-to-day processes. Strong organizational skills and attention to detail are essential, along with the ability to balance executional and operational responsibilities effectively. The ideal candidate brings a proactive, curious mindset, is comfortable working in ambiguity, and eager to leverage AI and automation to improve workflows, enhance insights, and increase overall efficiency.

Responsibilities

Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels

Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more

Ensuring that advertising messages align with client or company objectives

Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance

Running incrementality tests, lift studies, or geo‑experiments

Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)

Optimizing and auditing campaigns under supervision of senior Paid Media team members

Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders

Researching the current media and competitor landscape and keeping up to date with the latest media trends

Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners

Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data

Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization

Technical Skills

Analyzing CAC, CGoogle Tag Manager

Google Analytics 4

Looker Studio

Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY)

CRM or MAP familiarity (HubSpot, Salesforce, Marketo)

Understanding attribution models (first‑touch, last‑touch, data‑driven)

Qualifications

2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more

Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns

Excellent interpersonal and communication skills, including the ability to network

Strong analytical and organizational skills

Effective at working under pressure and meeting tight deadlines

Equal Opportunity Employer
Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

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