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Social Media Producer

Nexstar Broadcasting · Fresno, CA, USA ·

Job type:
Full Time

The Social Media Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in social media methods, processes and tactics; as well as creating/editing original content beyond that which is produced for on-air and sharing to social media using a creative, modern approach.

Essential Duties and Responsibilities

Develops and leads winning strategy for station content

Expert understanding of Facebook, X, Instagram and other social media platforms

Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines

Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television

Determines a story's emphasis, length, and format, and organizes material accordingly

Research and analyze background information related to news stories in order to be able to provide complete and accurate information

Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions

Checks reference materials such as books, news files or public records to obtain relevant facts

Shoots and edits content for on-air and digital

Produces reports for all platforms

Ensures that all content meets company standards for journalistic integrity and production quality

Writes stories for the web and other digital platforms

Creates short videos, graphics, and other original content to encourage social media engagement

Finds new ways to use Social Media and our website to engage with viewers

Performs other duties as assigned

$20.50+ per hour commensurate on experience and skill set.

Requirements & Skills:

-Requires successful completion of a Pre-employment criminal background check, and Motor Vehicle Report

-Must possess a valid driver’s license and a bachelor’s degree

Candidate must be a passionate team player and motivated self-starter with strong oral and written communication skills. Must have working knowledge of Microsoft Office products and expert understanding of Facebook, X, I nstagram, Snapchat and other social media sites. Must have experience using content management software and knowledge of Google Analytics, CrowdTangle and other social monitoring platforms.

Physical Demands & Work Environment: The Social Media Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. In addition, the Digital Producer must be able to lift, set up and operate equipment weighing up to 50 pounds.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.