Marketing Manager

We are seeking a dynamic and strategic Brand & Content Manager to lead the development, execution, and evolution of our construction client’s brand presence and content strategy. This role will be responsible for elevating brand awareness, strengthening market positioning, and supporting business growth through compelling, consistent, and high-impact content across all channels.

The ideal candidate is both a strategic thinker and hands‑on executor who can translate complex ideas into engaging storytelling that resonates with diverse audiences. He or she will be able to bring ideas to life while maintaining a clear focus on results and strong attention to detail. They are also data‑driven and results‑oriented, using insights to guide decisions and continuously improve performance.

Brand Strategy & Management, Analytics & Optimization

Own and manage company brand, ensuring consistency across all messaging, visuals, and communications

Partner with leadership to align brand strategy with business goals and growth initiatives

Develop and refine brand positioning, voice, and guidelines

Track, analyze, and report on content and campaign performance, using insights to continuously improve strategy, messaging, and channel effectiveness

Partner closely with business development, operations, and leadership teams and support recruiting, culture, and employer branding initiatives

Coordinate with external vendors, agencies, and creative partners as needed

Build and execute a comprehensive, multi‑channel content strategy, developing compelling content across digital, social, web, email, and print

Oversee content calendar, ensuring timely, relevant, and high‑quality output

Translate technical and industry‑specific information into engaging, accessible content

Digital & Campaign Marketing

Support digital marketing initiatives including website, SEO, and social media presence

Collaborate on integrated marketing campaigns that drive awareness and lead generation

Monitor performance metrics and optimize content for engagement and ROI

REQUIREMENTS

Bachelor’s in Marketing, Communications, or related field

5+ years of experience in brand management or content marketing

Industry experience in construction, engineering or industrial sectors

Experience managing multi‑channel content strategies

Familiarity with SEO, analytics tools, and marketing platforms

Proven ability to manage multiple projects in a fast‑paced environment

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