Senior Digital Marketing Manager

Requirements

8-10+ years of B2B digital marketing experience with a strong focus on paid media strategy and execution, preferably within SaaS or vertical software companies

Demonstrated success owning and managing integrated paid media programs with clear, measurable ROI impact

Significant experience managing external agencies and media partners, including setting strategy and holding partners accountable to results

Deep expertise in budget planning, pacing, forecasting, and financial management of large paid media investments

Proficiency across major paid channels including Google Ads, LinkedIn, Meta, programmatic platforms, and sponsored content

Strong analytical mindset with experience building executive-level performance reporting and translating data into actionable insights

Proficiency with marketing automation platforms (Marketo, HubSpot, or equivalent) and CRM systems (Salesforce preferred)

Excellent communication, project management, and stakeholder management skills

Takes ownership and drives results without being asked

Comfortable managing multiple priorities and agency relationships in a fast-paced environment

Thrives in a collaborative, cross-functional team culture

Comfortable with camera-on meetings and executive-level communication

Organized, analytical, and execution-focused with strong attention to detail

Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification

What the job involves

We are looking for a Senior Manager, Digital Marketing & Paid Media to serve as the enterprise-wide owner of Togetherwork's paid media strategy and execution

This role is responsible for managing significant budget across all paid channels, directing agency and vendor partners, and delivering measurable pipeline impact across our vertical software solutions

The Senior Manager partners closely with Marketing, Sales, Product Marketing, and Revenue Operations to ensure paid programs drive qualified demand — delivering consistent ROI that supports long-term growth across all of our markets

Paid Media Strategy & Channel Management:

Own and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical markets

Manage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored media

Develop full-funnel campaign strategies targeting key vertical segments, personas, and buying groups

Continuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROI

Implement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisition

Agency & Vendor Management:

Serve as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendors

Set clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomes

Lead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvement

Evaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolves

Budget Management & Performance Reporting:

Own the paid media budget across all channels, including strategic planning, forecasting, and day-to-day pacing and management

Maintain accuracy of budget tracking across all campaigns, ensuring spend aligns with approved plans and business priorities

Deliver weekly, monthly, and quarterly performance reporting with clear insights, trend analysis, and optimization recommendations for senior leadership

Build and maintain dashboards and reporting frameworks that connect paid media investment to pipeline and revenue outcomes

Demand Generation & Cross-Functional Collaboration:

Collaborate with the broader marketing team to plan and execute integrated demand generation campaigns spanning digital, events, content syndication, and email

Ensure paid media programs are tightly integrated with organic, content, and lifecycle marketing efforts to maximize full-funnel impact

Partner with Sales and Product Marketing to align campaign targeting, messaging, and lead quality with pipeline goals

Work with Marketing Operations and CRM teams to ensure data accuracy, seamless lead flow, and proper attribution modeling

AI-Enabled & Data-Driven Ways of Working:

Leverage approved AI tools and automation to improve paid media planning, reporting, and optimization efficiency

Use data, dashboards, and AI-supported insights to monitor campaign health and surface performance trends early

Continuously build AI literacy and apply AI-enabled practices as part of day-to-day work

Contribute to a culture of continuous improvement by identifying opportunities to streamline workflows and scale programs

Own a high-visibility, enterprise-wide paid media program with direct impact on pipeline and revenue across 12 vertical markets

Work at the intersection of paid strategy, demand generation, and revenue growth in a fast-paced, growth-oriented environment

Operate in an AI-forward environment with access to modern tools that amplify your efficiency and impact

Contribute directly to measurable outcomes - pipeline generated, cost per acquisition, ROI that matter to the business

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