Marketing Manager

Location: Tempe, AZ (On-site)

Company: Rovicare

Company Overview
Rovicare was founded to simplify care transitions in the integrated-care economy by providing innovative technology solutions for healthcare providers. Our platform helps improve discharge efficiency, patient satisfaction, reduce readmissions, and strengthen partner performance.

For more information about Rovicare, please visit: www.rovicare.com

Role Overview
We are seeking a strategic and results-driven Marketing Manager to lead marketing initiatives, strengthen brand visibility, and drive customer engagement.

This role will be responsible for developing and executing marketing strategies that support business growth, lead generation, and product adoption.

The ideal candidate must have strong experience in SaaS marketing within the healthcare or health-tech industry , with the ability to manage cross-channel marketing initiatives and deliver measurable outcomes in a fast-paced environment.

Key Responsibilities
Marketing Strategy & Brand Positioning
Develop and execute marketing strategies aligned with company growth and product positioning
Strengthen brand messaging, positioning, and visual identity across all marketing channels
Ensure consistent communication of product value and differentiation in the healthcare market

Digital Marketing & Demand Generation
Lead digital marketing initiatives including SEO, SEM, content marketing, email campaigns, and social media
Plan and execute multi-channel campaigns to drive lead generation and customer acquisition
Manage performance marketing campaigns and optimize ROI

Market Insights & Campaign Optimization
Conduct market research and competitive analysis within the healthcare and SaaS landscape
Track campaign performance and optimize strategies based on data insights
Monitor key marketing metrics such as lead generation, engagement, and conversion rates

Events, Partnerships & Brand Awareness
Plan and execute marketing events, webinars, trade shows, and promotional campaigns
Build relationships with healthcare partners, vendors, and stakeholders
Support PR and brand awareness initiatives

Team Collaboration & Budget Management
Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business goals
Manage marketing budgets and ensure efficient allocation of resources
Mentor and guide junior marketing team members when required

Requirements
5–10 years of experience in marketing roles
Mandatory experience in SaaS marketing
Mandatory experience in healthcare or health-tech industry
Strong expertise in digital marketing, content strategy, and campaign management
Experience with marketing analytics and performance tracking tools
Familiarity with CRM platforms such as HubSpot, Salesforce, or similar
Excellent communication, strategic thinking, and project management skills

Nice to Have
Experience in B2B SaaS or enterprise technology environments
Experience with marketing automation and lead generation tools
Ability to work in a fast-paced startup environment

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