Vice President, Brand Experience

Vice President, Brand Experience

Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most

business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Overview

The Vice President, Brand Experience leads the strategy and planning process for assigned clients, while assisting in implementing critical initiatives & constructs across Collective. The VP contributes to marketing and media strategy and builds solid relationships with clients and internal partners across levels and functions. They are able to manage, lead, and develop internal strategy team members' strategic abilities.
Responsibilities

Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities Elevate and provide critical thinking across a portfolio of brands + running projects Guide and support internal teams in the application & positioning of strategic constructs & products Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals Be familiar with widely used and emerging insight tools and media technology, channels, and terminology Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
Qualifications

10+ years of experience in media planning/strategy with progressive levels of responsibility Proven track record of strategic leadership & oversight Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.) Ability to translate data into viable business solutions to enhance strategies and meet deliverables Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills Excellent leadership ability to drive team to deliver results Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Thorough and proven ability to thrive in a fast-paced environment
Compensation Range: USD $149,340.00 - USD $239,148.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.