USBAM Regional Marketing Generalist

Regional Marketing Generalist

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
U.S. Bancorp Asset Management's Marketing Group is seeking a full-time Regional Marketing Generalist to support our business. This role sits within Marketing's Strategy and Planning team and partners closely with other regional marketers, the broader Marketing organization, and regional leaders and business development teams.
Key Responsibilities include, but are not limited to:
Annually support the development and execution of regional marketing plans across brands, including various local government investments pools (LGIPs), in partnership with relationship managers
Implement region-specific conference marketing strategy and execution, including planning, speaking topic development, and budget tracking in coordination with marketing leadership
Create and support email marketing campaigns, manage regional communications calendar, and coordination distribution of email marketing
Partner with branding team to develop and align advertising, collateral, and related materials
Partner with the education specialist to support client education programs and CPE-eligible offerings, including in-person and virtual events
Support analytics and reporting for regional marketing activities to inform planning and audience targeting
Support additional marketing initiatives or ad-hoc requests as needed
Basic Qualifications - Bachelor's degree, or equivalent work experience - Two to four years of experience in marketing or related field Preferred Skills/Experience
Bachelor's degree in marketing, communications, or a related field preferred
Two to four or more years of experience in a marketing, project-based, or related role preferred
Strong project management and organizational skills with a high level of attention to detail; experience with tools such as Microsoft Planner preferred
Clear, professional written and verbal communication skills, with the ability to work effectively in a collaborative environment
Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
Experience with CRM systems and email marketing platforms preferred
Familiarity with Adobe Creative Cloud preferred
Self-motivated with the ability to work independently while taking direction as needed
Ability to manage multiple projects and deadlines in a dynamic, fast-paced environment
Adaptable and comfortable shifting priorities based on business needs
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $71,400.00 - $84,000.00