Global Product Marketing Manager – Surgery

Job Summary The Product Marketing Manager for Surgery bridges product development and commercial success, translating product capabilities into compelling market messaging and customer value propositions. The role collaborates with Product Management, Sales, Marketing Communications, and Clinical Strategy teams to develop and execute strategic marketing plans that drive ultrasound product adoption, market penetration, and revenue growth.
Key Responsibilities Product Positioning & Messaging Develop distinctive product positioning that clearly articulates value to different customer segments.
Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value.
Ensure consistent positioning across all customer touchpoints and marketing materials.
Adapt core messaging for regional markets while maintaining global brand consistency.

New Product Introductions and Go-to-Market Strategy Design comprehensive go-to-market strategies for new product launches and major releases.
Coordinate cross‑functional launch activities, including training, events, and marketing campaigns.
Develop launch timelines and success metrics to measure effectiveness.
Partner with regional marketing teams to adapt strategies for local market conditions.
Partner with clinical and product teams to support product claims and evidence generation strategies.
Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics.

Sales Enablement Develop impactful sales tools and training that enable effective product positioning and competitive differentiation.
Create detailed competitive battlecards with response strategies.
Deliver product training to sales teams, emphasizing customer value and clinical applications.
Support high‑value customer engagements and strategic sales opportunities.

Market Intelligence & Forecasting Continuously monitor market trends, customer needs, and competitive landscape.
Gather and analyze voice-of-customer feedback to refine positioning and messaging.
Provide market insights to Product Management to inform product roadmap decisions.
Develop market opportunity assessments, forecasts, and business projects to support product and marketing planning.

Content Development Create compelling content and campaigns for websites, collateral, presentations, and digital platforms.
Develop clinical case studies that demonstrate product value in real‑world settings.
Collaborate with clinical teams on educational content that drives adoption of advanced applications.
Ensure technical accuracy while communicating benefits in customer‑centric language.

Customer Advocacy Develop customer success stories highlighting clinical, operational, and financial outcomes.
Support clinical presentations and publications that validate product benefits.

Performance Measurement Establish key performance indicators for marketing initiatives.
Analyze marketing campaign effectiveness and return on investment.
Provide regular reporting on marketing activities and their impact on sales performance.
Recommend strategic adjustments based on performance data and market feedback.

Qualifications Education: Bachelor’s degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience).
Experience: 6+ years of product marketing experience, preferably in medical devices or healthcare technology; demonstrated success launching and marketing complex technology products.
Industry knowledge: Diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics.
Skills: Effective communicator and presenter with proven ability to influence and align diverse stakeholders; strategic, collaborative, data‑driven, and creative problem‑solving.
Travel: Willingness to travel domestically and internationally up to 25%.
Preferred: MBA or advanced degree.
Legal: Will not sponsor employment visas for this position.
Compensation & Benefits Salary range: $116,000.00 - $174,000.00 per year, adjusted for skills, qualifications, experience, and location. Eligible for performance‑based incentive compensation, including cash bonuses and/or long‑term incentives (LTI). GE HealthCare offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Equal Employment Opportunity GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Application Deadline June 22, 2026

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