The Senior Marketing Manager, Non-Personal Promotion (NPP) TRUQAP will lead the execution of healthcare professional (HCP) digital and non-personal marketing efforts in the U.S. market, translating the TRUQAP brand strategy into high-impact omnichannel programs that engage HCPs, support appropriate patient identification, and strengthen TRUQAP’s position in an increasingly competitive oncology marketplace.
This role works closely with the broader TRUQAP team and cross‑functional partners across Market Access, Sales, Medical, Regulatory, Legal, Compliance, Insights, Analytics, and agency partners to ensure aligned, compliant, and effective execution.
This position is based at our Gaithersburg, MD (Washington DC Metro area) headquarters for our U.S. Oncology and the Oncology Business Unit.
Main Responsibilities
- Lead implementation of innovative HCP digital and non-personal marketing strategies and programs for TRUQAP in the U.S. market.
- Support development of HCP campaign strategies, focusing on omnichannel orchestration, audience targeting, sequencing, personalization, and integration across digital channels.
- Manage creative projects, content development, workflow, timelines, and execution with HCP agency and media agency partners.
- Lead implementation of HCP non-personal promotion programs, including digital media, paid search, programmatic, CRM, website optimization, email, and other digital engagement channels as appropriate.
- Manage digital media activations with the media agency of record, ensuring best-in-class media planning, buying, optimization, execution, and performance reporting.
- Partner with Business Insights, Analytics, and media partners to provide a holistic view of media data and campaign performance, helping define clear KPIs across the marketing funnel.
- Collaborate within the TRUQAP team and across cross‑functional partners to ensure strategic alignment and maximize synergies with Legal, Regulatory, Medical, and Compliance stakeholders for compliant marketing initiatives and promotional materials.
- Effectively manage marketing budget for areas of responsibility, including agency scopes, media spend, project estimates, purchase orders, and budget tracking.
- Assist in the identification, evaluation, and adoption of new partnerships, platforms, technologies, and digital capabilities that can improve HCP engagement and campaign performance.
- Leverage best practices from within the global commercial organization and continually foster learning from industry and outside‑industry digital marketing practices.
- Contribute to a team culture built on trust, open communication, accountability, curiosity, inclusion, and fun.
Essential Education, Qualifications, Skills and Experience
- Bachelor’s Degree in marketing, business, life sciences, healthcare, or a relevant field.
- 5+ years of healthcare marketing, commercial, digital marketing, media, agency, or related pharmaceutical/biotechnology experience.
- Experience supporting or leading HCP digital marketing, non-personal promotion, omnichannel marketing, media planning, CRM, website, paid search, programmatic, email, or related digital channels.
- Demonstrated ability to execute marketing tactics in a complex, matrixed, regulated environment with strong attention to detail, compliance, timelines, and business impact.
- Experience managing creative agencies, media agencies, project workflows, timelines, budgets, and promotional review processes.
- Strong analytical capability and ability to translate media, campaign, customer, and performance data into clear insights, recommendations, and optimizations.
- Strong cross‑functional collaboration skills, including ability to partner effectively with Marketing, Sales, Market Access, Medical, Legal, Regulatory, Compliance, Insights, Analytics, and agency partners.
- Strong project management skills, including ability to manage multiple priorities, drive clarity, anticipate risks, and deliver high-quality work with urgency and accountability.
- Excellent written and verbal communication skills, including the ability to simplify complex information and tailor messages to different audiences.
- Ability to operate with curiosity, agility, and a continuous improvement mindset in a fast-moving and competitive oncology marketplace.
Desirable
- Prior experience in oncology marketing, HCP digital marketing, omnichannel marketing, or media strategy.
- Experience with breast cancer, prostate cancer, precision medicine, diagnostics, or biomarker‑driven treatment markets.
The annual base pay for this position ranges from $151,200 to $226,840. Hourly and salaried non‑exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job‑related knowledge, skills, and experience. In addition, positions offer a short‑term incentive bonus opportunity; eligibility to participate in our equity‑based long‑term incentive program (salaried roles); receipt of a retirement contribution (hourly roles); and commission payment eligibility (sales roles). Benefits include a qualified retirement program (401(k) plan), paid vacation and holidays, paid leaves, and health benefits—including medical, prescription drug, dental, and vision coverage—in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an “at‑will” position and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
#J-18808-Ljbffr