Field Marketing Specialist SportStyle – Los Angeles

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and is the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary concepts in bindings, boots, skis, apparel and equipment for a variety of activities such as Alpine and Nordic skiing, snowboarding, adventure racing, mountaineering, hiking, trail running, and many others.

Through performance‑driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture and commitment are tied together by a simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed to the outdoors through a sustainability program and diversity is one of its five values, ensuring an inclusive environment for all.

Job Description
Overview
The Field Marketing Specialist is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback. The specialist supports sell‑through and drives consumer demand at multiple touchpoints by activating events that disrupt the market and grow brand awareness. The role is expert on Salomon product and brand identity, and serves as the point of education for all retail staff and partners. The specialist supports the growth of Salomon SportStyle business in Los Angeles and beyond as directed.

Scope of Work
90% Sportstyle, 10% Performance focused. Priorities are defined seasonally by the manager.

Essential Duties & Responsibilities
Community Marketing

Own and execute community calendar, consumer experience activations, community programming, and strategic partnerships for the category.

Build brand affinity and community engagement within culturally relevant clubs, organizations, and events through unique and elevated moments that align with Salomon’s brand initiatives.

Support national & sponsored events in territory as requested.

Collaborate with Sportstyle Brand Marketing Manager, Trade Marketing Manager, and Sales Director to define and align with the local Sportstyle calendar across all channels.

Drive and oversee special projects as required, ensuring alignment with strategic objectives.

Monitor and communicate consumer insights around emerging sneaker culture trends and broader cultural movements within the LA market to enhance brand relevance.

Oversee local ambassadors to increase reach and connection within assigned territory.

Trade – Wholesale Partners

Execute in‑store/online trainings and deliver incentive toolbox on product and brand updates that build brand advocacy and support our recommendation strategy.

Execute marketing activations and in‑store take‑over events with boutique dealers and key accounts in the LA epicenter.

Deliver presentations that elevate staff engagement and create loyal in‑store advocates for our products, programs, and consumer initiatives.

Support sell‑through contests with identified accounts.

Execute point‑of‑purchase displays, merchandising installations and guidelines in store.

Ensure campaigns are executed in alignment with the consumer calendar.

Retail – Salomon Owned

Conduct frequent in‑depth store training for retail teams within territory on new product drops, campaigns, and brand strategy.

Support new store openings through deep community connection, operations, and localized marketing efforts.

Monitor visual merchandising and teach best practices in product styling, display, and execution.

Lead authentic and elevated in‑store events that drive communities to the point of sale.

Align with Performance team to identify unique moments for category cross‑over.

Tracking and Reporting

Manage travel expenses and local marketing budget as assigned.

Use identified tracking tools for KPIs as directed (e.g., Replsy, Experience Platform, Seasonal Playbooks).

Lead, manage, and help create a return on investment model for community ambassadors.

Qualifications
Required Education & Experience
1‑3 years practical experience in the sneaker/fashion industry or adjacent is preferred. This role must be based in or within a 30‑mile radius of LA. B.S. or B.A. in Business, Marketing, or a related field, or an equivalent combination of education and experience.

Qualifications, Skills, Abilities & Competencies

Planning, organizing and preparation

Presentation skills

Strong self‑awareness and ability to work with a diverse group of stakeholders

Excellent communication skills and accountability in a remote position

Self‑motivated with the ability to manage multiple projects at once

Budget management

Passionate about sneaker culture

Additional Information
Reports To:

Senior Manager, Field Marketing

Business Area:

Salomon US, Marketing, Salomon

Location:

Los Angeles, California

Role Type and Travel:

Full Time, 80% travel in designated territory

Physical Demands & Working Environment
The role requires the ability to work nights and weekends, sit, stand, walk, kneel, stoop, crouch, twist, and lift up to 50 pounds. The role requires regular talking and hearing, and may require driving with a valid state‑issued driver’s license and a clean record.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

#J-18808-Ljbffr