Executive Director, Digital Marketing Acquisition & Deepening

Executive Director, Digital Marketing

Client Acquisition & Deepening

As an Executive Director, Digital Marketing

Client Acquisition and Deepening, you will play a pivotal role in accelerating growth for our Wealth Management business by leading data-driven client acquisition and deepening for J.P. Morgan Self-Directed Investing. You will be responsible for setting the strategy and owning end-to-end marketing roadmaps across offers, lead generation, and direct responsedeveloping, executing, measuring, and optimizing programs to improve funnel performance and client quality. This includes building business cases and securing funding, managing budgets and forecasts, driving a rigorous test-and-learn agenda, partnering closely with Product, Finance, Digital, Analytics, and Creative teams, and sharing performance insights with senior leaders across JPMorganChase while leading and coaching a high-performing team.
The Wealth Management business is a focused area of growth for the firm, and we are in search of a proven, performance marketing leader. This role will be responsible for data-led new client acquisition and existing client deepening marketing programs for J.P. Morgan Self-Directed Investing.
Job Responsibilities
Develop & maintain deep familiarity of the Wealth Management business, customer behaviors and competitive product landscape to understand best practices in the offer, lead generation & direct response marketing discipline
Partner with segment marketing leaders, product partners on the product value proposition, the customer funnel, and influence the messaging strategy with a view of direct response best practices, while aligning with broader brand guidelines
Develop and manage the strategic planning and prioritization process for the offer/lead generation roadmap, including identifying new enhancements, working with Finance, Digital, and Analytics to estimate value, and continuously re?prioritize investments to maximize profitable growth
Identify and prioritize opportunities
Build the business case and secure funding as part of the budgeting process
Ensure thorough measurement learnings in close collaboration with Analytics and distill key insights
Refine priorities and strategy based on learnings to share key updates with senior management
Work with marketing execution partners on the development of creative assets and a robust creative testing roadmap
Partner with Analytics and Digital teams to understand end?to?end program performance across traffic, engagement, conversion and account/customer quality metrics
Formulate hypotheses and drive a rigorous, prioritized, data?driven test and learn work stream, focused on improving the customer experience and conversion funnel in-branch and digital
Responsible for monthly performance reviews of the financial investment, including analyses of budget vs. forecast, re?investment and re?prioritization recommendations to maximize value; facilitate transparent share?outs with key stakeholders
Required qualifications, skills, and capabilities
4 year degree in Marketing, Advertising, Analytics, or Finance
10+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within paid channels
Wealth Management industry experience
Excels at managing multiple initiatives simultaneously within tight deadlines
Strong analytical, problem solving and planning skills, with the ability identify and recommend new opportunities is desired
Experience in measurement of media channels to understand efficacy and determine incrementality
Working knowledge of content management tools and mobile technology
Working knowledge of web analytics and ad serving engines
Skilled and comfortable at working in a highly matrixed organization
Experienced manager of marketing budgets, forecasts, and expected returns
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills
Highly proficient in Microsoft Teams, Excel and Power Point
About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions

all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.