Social Media Content Creator (Creative & Content) - POV Beauty

Social Media Content Creator (Creative & Content)

Point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home

because beauty is all about your point of view.
We launched on March 26, 2025, and sold out in under 24 hours. Now, we're on a mission to take this brand to the next level, and we're looking for a Social Media Content Creator to help us make that happen.
About this role

The Social Media Content Creator is responsible for the end-to-end development and execution of visual video content across POV's social platforms, owning the process from concept through final delivery. This role is accountable for producing high-quality, platform-native content designed to drive brand growth, engagement, and conversion.
This position requires demonstrated expertise in full-cycle content production, with a strong emphasis on hands-on execution. Responsibilities include filming product-focused content with a high level of attention to detail, including prop styling, texture capture, lighting, and composition, as well as directing talent or self-shot content as needed. The role requires fluency in both iPhone and camera-based production, with the ability to select the appropriate format based on platform, concept, and performance goals.
Advanced proficiency in video editing is required, including experience editing natively within social platforms (TikTok, Instagram) as well as within third-party tools (e.g., CapCut, Premiere Pro). A strong understanding of pacing, hooks, transitions, and retention-driven storytelling is essential.
The ideal candidate brings a proven track record in producing high-volume, performance-driven content for brands, with the ability to translate creative direction, product positioning, and cultural trends into compelling visual outputs. This role requires the ability to operate independently, manage multiple pieces of content simultaneously, and deliver consistently against tight timelines without compromising quality.
Responsibilities

Content Creation
Concept, film, and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts
Turn ideas into stories people actually want to watch, engage with, and share
Execute both planned content and reactive, trend-driven content
Capture content during shoots, events, and day-to-day brand moments
Deliver high-volume content while maintaining quality and brand consistency
Stay ahead of trends, sounds, formats, and platform shifts
Identify emerging trends early and translate them into POV-relevant content
Rapidly concept and execute trend-based content (within 2448 hours)
Own day-to-day posting and optimization for TikTok and YouTube Shorts
Write on-screen copy, select covers, and optimize for performance
Support and help own Instagram social content calendar planning, sourcing images, filming content, editing content and planning upcoming content
Test, learn, and iterate based on content performance
Creative Execution
Understand and apply best practices in every piece of content
Balance entertainment, education, and product storytelling
Develop repeatable formats that drive reach, engagement, and cultural relevance
Source and repurpose assets from brand shoots, influencer/UGC content, and events
Maintain a working library of high-quality, reusable content
Identify opportunities to extend content across formats and platforms
Partner with Influencer team to amplify creator and UGC content
Work with Creative team to ensure visual alignment and brand consistency
Support UGC creators with direction and editing where needed
Collaborate with the Social Media Director to execute against strategy
Requirements

Requirements
24 years experience in content creation or social media
Proven track record of creating content that performs
Strong portfolio of video work you personally conceived and produced
Strong video editing skills (CapCut, Premiere, Final Cut, etc.)
Deep understanding of TikTok, Reels, and Shorts ecosystems
Strong instincts for storytelling, pacing, and hooks
Ability to move quickly and iterate in real time
Portfolio Requirements
Please include a portfolio or examples of your work that demonstrate your ability to concept, shoot, and edit high-performing content.
Your submission should include:
510 examples of short-form video content you personally concepted, shot, and edited
Platform context (TikTok, Instagram, YouTube Shorts)
Performance metrics (views, engagement, or notable results)
A mix of trend-driven, product-focused, and storytelling content
Optional (but highly encouraged):
12 sample videos created for POV Beauty that show your interpretation of the brand
Benefits

We offer a competitive and thoughtfully designed benefits package to support our team's well-being and work-life balance, including:
Comprehensive health and wellness coverage
Retirement savings plan access
Generous paid time off and company holidays
Paid parental and bereavement leave
Flexible work support, including home office resources
Employee product perks and discounts
Compensation
At POV Beauty, we believe in fair, transparent pay practices and adjust compensation based on the cost of living in your location.
Geo Tier | Base Salary Band
Tier 1: $81,000

$99,000
Tier 2: $71,000

$80,000
Tier 3: $58,000

$70,000