Marketing Manager, Promotions

Description
Active Interest Media is seeking a Promotions Manager to drive growth across new business initiatives including tours, events, product, and membership. This role owns the planning and execution of integrated promotional campaigns that begin with interest and accelerate acquisition, conversion, and retention across a portfolio of enthusiast media brands. You’ll sit at the intersection of marketing, product, and revenue—turning business priorities into high-impact campaigns that grow audience and revenue.

What you’ll do

Lead end-to-end promotional strategy across new business initiatives digital products, tours, events, and memberships

Build and execute multi‑channel campaigns across email, web, paid media, and external channels

Drive audience, acquisition and conversion through optimized funnels, testing, and segmentation

Partner with product, editorial, and marketing teams to align promotions with launches and content moments

Support go‑to‑market planning for new products, offers, and revenue streams

Identify and activate cross‑sell and upsell opportunities across brands

Track performance and continuously optimize against KPIs including conversion, retention, and revenue

What you’ll bring

3-5 years in growth, lifecycle, promotions, or integrated marketing roles

Experience driving digital product revenue

Strong executional fluency across email, digital, and campaign management

Data‑driven mindset with experience using testing and analytics to improve performance

Ability to manage multiple stakeholders and priorities across a matrixed org

Strong project management and communication skills

Experience in media, publishing, or enthusiast content brands a plus

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