International Digital & Consumer Lead - AbbVie

Key Responsibilities Develop and execute integrated digital marketing campaigns that resonate with diverse consumer segments worldwide.
Leverage consumer insights and data analytics to inform strategy, optimize performance, and forecast market trends.
Collaborate with cross‑functional teams—product, sales, regulatory, and external agencies—to ensure cohesive brand messaging and compliance.
Manage project timelines, budgets, and deliverables, ensuring alignment with global objectives and local market nuances.
Drive continuous improvement by testing new digital channels, tools, and creative approaches to enhance consumer engagement.
Requirements 5+ years of experience in digital marketing or consumer strategy within the healthcare or consumer goods sector.
Proven track record of leading multi‑channel campaigns with measurable ROI.
Strong analytical skills with proficiency in data visualization and reporting tools.
Excellent communication, stakeholder management, and project leadership abilities.
Fluency in English; additional languages are a plus.

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