Email Marketing Strategist

Offensive Marketing Group (OMG) is a full-service marketing agency specializing in firearms, outdoors, hunting, and defense industries. We combine deep industry knowledge with high-performance marketing to deliver exceptional results for clients who share our passion for the outdoors lifestyle.

Email Marketing Strategist
About Offensive Marketing Group
Offensive Marketing Group (OMG) is a full-service marketing agency specializing in firearms, outdoors, hunting, and defense industries. We combine deep industry knowledge with high-performance marketing to deliver exceptional results for clients who share our passion for the outdoors lifestyle.

About the Role
The Email Marketing Strategist owns email and SMS marketing for our entire client roster from end to end. You’ll build, launch, and optimize campaigns and automated flows across multiple clients simultaneously, handling everything from strategy and segmentation to copywriting, design, and reporting. This is a high‑autonomy individual contributor role for someone who can run the channel independently and deliver results without day‑to‑day oversight. Leadership provides strategic direction on platforms, budgets, and performance priorities; you execute and own the work.

This is an in‑person position based in north Phoenix, Arizona.

Key Responsibilities
Campaign & Flow Management

Own email and SMS marketing end‑to‑end across multiple clients simultaneously

Build, schedule, and deploy campaigns including promotions, newsletters, product launches, and announcements

Develop and maintain automated flows (welcome series, abandoned cart, post‑purchase, win‑back, and lifecycle journeys)

Manage send calendars and coordinate timing with broader client marketing activity

Execute A/B testing on subject lines, content, send times, and segmentation

Strategy & Segmentation

Develop channel‑level email and SMS strategy for each client

Build and manage list segmentation, personalization, and targeting

Maintain list health, hygiene, and deliverability

Manage opt‑in/opt‑out, consent tracking, and compliance with CAN‑SPAM and TCPA

Identify opportunities to grow revenue and engagement through the email and SMS channels

Content & Design

Write all email and SMS copy, including subject lines, preview text, body content, and calls to action

Design and build email templates and graphics independently

Ensure all creative is brand‑aligned, mobile‑responsive, and optimized for performance

Coordinate with content creators to source photography and visual assets as needed

Reporting & Optimization

Track and report on performance across all clients (open rates, click rates, conversions, revenue, list growth)

Deliver monthly reporting with insights and recommendations

Continuously optimize campaigns and flows based on performance data

Surface strategic recommendations to leadership on platforms, budget, and channel priorities

Cross‑Functional Collaboration

Work as part of account‑based teams to align email and SMS with broader client goals

Coordinate with social media, digital advertising, SEO, and content teams on integrated campaigns

Communicate clearly with internal stakeholders on timelines, deliverables, and results

Required Qualifications

Bachelor's degree, OR four years of direct experience as an email marketing manager at a marketing agency in lieu of a degree

Agency experience managing email and SMS for multiple clients simultaneously (required, no exceptions)

Multiple years of hands‑on experience with Klaviyo (required)

Proven ability to own email and SMS marketing end‑to‑end with minimal oversight

Strong copywriting skills for both email and SMS

Graphic design skills with the ability to build polished, on‑brand email creative independently

Working knowledge of automation, segmentation, deliverability, and list management

Understanding of email and SMS compliance (CAN‑SPAM, TCPA)

Familiarity with firearms, tactical, outdoor, and related brands, and a genuine interest in the industry

Self‑motivated, organized, and able to manage competing deadlines across accounts

Preferred Qualifications

Experience with additional email and SMS platforms (Listrak, Mailchimp, Attentive, Postscript, etc.)

Klaviyo certification

Experience marketing in regulated or firearms‑adjacent industries

Familiarity with project management tools (Monday.com preferred)

Personal interest or background in firearms, hunting, shooting sports, or the outdoors

Compensation & Benefits
Salary: $70,000 - $85,000 per year

Job Type: Full‑time, in‑office

Schedule: Monday - Friday, 9 AM - 5 PM

Benefits:

401(k) with company matching

Health, dental, and vision insurance

Paid time off

Performance‑based bonuses

To Apply
Submit your resume, a brief cover letter outlining your agency email marketing experience and Klaviyo background, and examples of email campaigns or flows you’ve built to jared@offensivegroup.com.

Equal Opportunity Employer Statement
Offensive Marketing Group is an equal opportunity employer.

#J-18808-Ljbffr