Marketing Communications Specialist

Are you a strategic, hands-on marketing communications professional who enjoys bringing stories, programs, and services to life across multiple channels? Do you value mission-driven work and collaboration, and have an interest in local government? The League of Wisconsin Municipalities invites you to apply for our Marketing Communications Specialist position.

This is a rare opportunity to join a well-known and respected 127-year-old nonpartisan, nonprofit association dedicated to supporting Wisconsin’s 608 cities and villages. Our membership comprises 190 Wisconsin cities and most of the state’s 415 villages, along with associate members, sponsors, and exhibitors who support municipal leadership. The League advocates, provides legal information, educates local officials, creates space for networking, and offers insurance to its members.

Our relatively small, dedicated staff works collaboratively to provide legal information, advocacy at the state level, and education through publications, conferences, training, and networking opportunities.

This is an on-site hybrid position located in our Madison, WI office, with the opportunity to work up to two days per week remotely.

Position Overview
The Marketing Communications Specialist plays a key role in promoting the League’s programs, services, events, and value to municipal and business members, sponsors, exhibitors, and other stakeholders, while celebrating the great work being done by our members. Working closely with the Director of Marketing, Communications & Events, this role helps translate organizational priorities into coordinated, multi-channel marketing communications strategies and campaigns.

This position combines strategic planning and independent execution, with responsibility for creating, managing, and delivering written and visual content across print and digital platforms. The ideal candidate is organized, proactive, and comfortable managing multiple priorities in a fast-paced, mission-driven environment.

Areas of Responsibility

Develop, manage, and execute marketing communications plans and campaigns that drives participation the League’s programs, services, events, publications, and membership value

Create and maintain a strategic marketing and content calendar, aligning messaging across departments, audiences, and platforms

Lead content planning, production, and distribution for our monthly printed magazine, electronic newsletters and email marketing campaigns, website content, social media channels, and other print and digital materials

Write, edit, and coordinate the development of clear, engaging content that reflects the League’s brand voice, mission, and nonpartisan role

Collaborate with League staff, members, and outside vendors (designers, printers, freelancers) to develop messaging, visuals, and materials

Upload, manage, and maintain website content using established content management schedules and standards

Coordinate branding initiatives, including managing League and League Insurance branded materials and marketing items

Ensure consistency of messaging and visual identity across all communications

Track engagement and performance metrics (email, web, social) and use insights to refine communications approaches

Provide communications and marketing support for League events, conferences, and educational programs

Other projects and duties as assigned in support of the League’s broader mission

Required Knowledge, Skills, and Abilities

Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience

A minimum of three years of professional experience in marketing, communications, public relations, or a related role (association or local government experience a plus)

Demonstrated ability to develop and execute marketing communications plans and manage multiple projects simultaneously

Strong writing, editing, and proofreading skills, with attention to detail and tone

Experience creating written and graphics-based content for both print and digital communications

Familiarity with email marketing, social media, and website content management

Ability to work independently, exercise sound judgment, and manage deadlines in a collaborative team environment

Interest in mission-driven work and willingness to learn about local government and municipal issues

Preferred Experience and Training

Strong project management skills and ability to prioritize competing deadlines

Experience working with marketing and design tools such as Constant Contact, Canva, Adobe Creative Suite, or similar platforms

Comfortable collaborating across departments and with external partners

Experience producing or managing periodical publications or magazines

Highly skilled in Windows OS and Microsoft Office 365

Familiarity with associations, local government, or public‑sector communications

Benefits & Pay
The League offers excellent health and other coverages through the Wisconsin Employee Trust Funds (ETF) and participates in the Wisconsin Retirement System (WRS). Additional benefits include paid holidays, vacation, and sick time.

This is an on-site hybrid position, with the opportunity to work up to 2 days per week remotely.

Salary range: $70,000–$80,000 annually, depending on skills and experience.

To Apply
Interested candidates should send a resume and cover letter to jobs@lwm-info.org. Subject line: Marketing Communications Specialist

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