DIRECTOR OF SPANISH LANGUAGE MEDIA SALES - WKTB (TELEMUNDO)

DIRECTOR OF SPANISH LANGUAGE MEDIA SALES - WKTB (TELEMUNDO)
Job Category: Sales
Requisition Number: DIREC014951

Full-Time

Locations
Atlanta, GA 30319, USA

About Gray Media
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKTB (Telemundo)
Telemundo Atlanta (also known as Telemundo Georgia) is a leading Spanish-language TV station serving the Atlanta DMA, owned by Gray Television, providing award-winning local news, weather, traffic, and community content for the growing Hispanic population on Channel 47.1 and via streaming/cable, focusing on empowering, educating, and connecting with the community through local reporting, digital platforms, and signature events.

Job Summary/Description
We are seeking a well-qualified, passionate, and goal-driven Director of Spanish Language Media Sales for Telemundo Atlanta (WKTB). This media professional will be working from our Brookhaven offices and will be dedicated to growing broadcast and digital revenue through direct client and agency relationships while managing a team of media executives.

Duties/Responsibilities

Prepare and present accurate and comprehensive sales presentations.

Create clear and concise media plans that detail specifically the products used throughout the month, quarter, and year.

Look for opportunities to develop monetization solutions for clients and ensure clients receive “best in class” customer service in a timely manner.

Personally develop and close new business broadcast and digital accounts.

Architect and execute successful sales workflow processes.

Show expertise in Hispanic media ad sales and establish close business relationships with local
ational advertising agencies and clients.

Provide Hispanic sales training to local sales AEs and assist in closing and maintaining business, while seeking out new local direct accounts.

Work in a fast-paced environment and handle multiple challenges simultaneously.

Achieve all monthly and quarterly budgets/KPI's set by sales management.

Target and close new business prospects for broadcast and digital/OTT advertising sales.

Develop and maintain excellent relationships with clients and local
ational agencies by identifying clients’ advertising needs and developing customized solutions.

Leverage non-traditional revenue opportunities such as event sponsorships and franchise sponsorships.

Communicate effectively with local sales teams and management to generate accurate revenue tracking reports, pending deals, forecasts, advertisers, contacts, and prospect lists.

Manage account stewardship through the internal departments during the sales process.

Prepare weekly, monthly, and annual sales activity reports and keep the client database up to date.

Lead or attend sales meetings, training sessions, client meetings, and promotions.

Understand and communicate the resources, products, and capabilities of all of Gray Broadcasting's assets.

Maintain and track an accurate forecast by account at all times.

Bring a high energy level, ambition, intensity, and long-term perspective to build something genuinely significant over time.

Qualifications/Requirements

Minimum 5 years of Hispanic experience working with clients and local agencies for TV and digital advertising sales.

Successful track record of driving new business through client direct and agency relationships.

Experience selling live sports/OTO special sponsorship campaigns to key multimarket clients in advance.

Experience selling show integrations at local and state/regional levels.

Multi-platform media sales expertise in selling broadcast TV with digital media to drive client results.

Relationship builder with an engaging and energetic personality.

Goal‑driven and self‑motivated, challenging self to exceed targets.

Experience selling multi‑platform advertising programs that include radio, TV, digital, social, and influencer marketing.

Excellent written, verbal, and interpersonal communication skills.

Ability to multitask and work in a high‑pressure, fast‑paced environment with tight deadlines.

Strong written, presentation, marketing, and closing skills.

Extensive knowledge of Wide Orbit, Matrix, and MS Office products (Word, Excel, PowerPoint).

Bachelor's degree preferred.

Equal Employment Opportunity
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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