Overview
Job title: US Associate Director, Digital Marketing, Respiratory
Grade: L3-2 • Location: Cambridge, MA
Reports to: Head of Product Strategy for Respiratory
Role: Lead the development and measurement of key Provider/Patient marketing strategies, tactics and content to support Asthma and COPD indications. Develop marketing content that complements the salesforce and enables an omnichannel experience for providers and patients (NPP — Non-Personal Promotion). Interfaces with GTMC, Provider and Patient Experience teams, and agency partners.
Note: About Sanofi content and broader company description that is promotional has been omitted to focus on the role responsibilities and requirements.
Main Responsibilities
- Transform Brand Strategy into compelling, data-driven omnichannel plans and content based on customer insights and analytics.
- Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
- Design, execute, and optimize omnichannel tactical plans for Dupixent with a customer-centric approach for provider segments.
- Provide strategic direction to internal partners (e.g., GTMC) and agencies on channel mix, content development, and tactical execution.
- Prioritize an exceptional customer experience; ensure every interaction drives meaningful engagement and ongoing brand conversations.
- Collaborate with internal partners (e.g., GTMC) to develop targeted omnichannel measurement plans, defining KPIs, goals, and success benchmarks aligned with business objectives.
- Foster cross-functional collaboration to ensure brand alignment and execution excellence.
Qualifications
- Basic Qualifications
- Bachelor’s Degree
- 5 years of experience in marketing, product and/or brand management
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced, collaborative environment
- Excellent communication and interpersonal skills
- Preferred Qualifications
- Product launch experience
- Previous experience in pharma, biopharma, biotech or healthcare
- Media mix optimization experience
- Respiratory (and Biologic) experience
- Understanding of market research, creative development, and regulatory review/approval process
- Comprehensive understanding of US healthcare dynamics
- Cross-functional collaboration ability
- Digital marketing expertise, competitive market experience, alliance co-promotion experience
Compensation & Benefits
The salary range for this position is $148,500.00 - $214,500.00. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in company employee benefit programs. Additional benefits information can be found through the provided link.
Equal Opportunity & Additional Information
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital status, sex, gender, gender identity or expression, sexual orientation, disability, veteran or military status, or any other characteristic protected by law.
US and Puerto Rico Residents Only. North America Applicants Only. This posting may include additional regional notes and branding material which have been omitted here to maintain focus on the role details.
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