Responsibilities
About the Team: Join our TikTok-PGC-Entertainment Vertical team and play a vital role in empowering entertainment partners around the world! As an Entertainment Publisher Product Strategy & Operations Manager, you'll focus on enhancing the experience of Entertainment (Film & TV) partners on our platform, driving creativity and innovation in the short video space. If you're passionate about building innovative products, the entertainment industry, and enjoy building global connections, this role is for you.
- Responsible for driving the whole product strategy & operations for the PGC-entertainment vertical's Spotlight solution, supporting entertainment partners with product solutions for promotions, analytics, content management, copyright protection needs at TikTok.
- Design and execute B2B and B2C products and operational strategies, on the basis of understanding entertainment publishers and TikTok content ecosystem.
- Conduct research on entertainment industries worldwide to discover new product opportunities.
- Drive user adoption for our entertainment products internally and externally.
- Collaborate closely with Product, Partnerships, Data and Legal teams to drive our success.
Minimum Qualifications
- Bachelor's degree or higher.
- 5 years or more of working experience at a major company in internet content platform, technology or entertainment.
- Proven working experience in digital tech products.
- Strong data analysis, strategy and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross‑functional operational workstreams to solve problems and achieve goals.
- Good at cross‑cultural understanding, communication, coordination and proactive, result‑oriented initiative pushing.
- Have empathy and understanding for publishers, creators and users.
Preferred Qualifications
- Overseas working experience is a plus.
- MBA is a plus.
Job Information
【For Pay Transparency】 Compensation Description (Annually). The base salary range for this position in the selected city is $93,600 - $220,400 annually. Compensation may vary outside of this range, depending on a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefit programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues.
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems.
- Exercising sound judgment.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
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