Senior Product Marketing Manager

Overview

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.
Summary of the Role

We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products – Genius, our flagship Point of Sale (POS) brand. As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale. The Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams executing product marketing strategies. This role will require a deep understanding of our product, markets, competitors and target audiences.
Responsibilities

Product Positioning and messaging – develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Go-to-market strategy – lead the development and execution of comprehensive go‑to‑market plans to drive product adoption and customer engagement.
Sales enablement – Responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
Marketing campaigns – work with our revenue and partner marketing teams to support campaign initiatives attracting new customers. Experience working with software applications and in‑app marketing experience is preferred.
Be the voice of the customer – enable internal teams by being the internal voice of the customer.
Minimum Qualifications

Bachelor's Degree
Relevant experience or degree in Marketing or an equivalent field from an accredited university – experience in lieu of a degree may be considered.
Typically a minimum of 8 years of experience in product marketing and/or product management in a B2B environment.
Experience within a card issuing, issuing processor or related payments industry, or in a similar FinTech industry preferred.
Demonstrated success in launching and driving adoption of new products in a B2B environment.
Preferred Qualifications

Master's degree in Marketing or an equivalent field from an accredited university or MBA.
Desired Skills and Capabilities

Having broad yet in‑depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level. Job Complexity – works on issues that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as an external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects. Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you require reasonable accommodations, contact jobs@globalpayments.com.

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