An innovative, high-growth outdoor food and beverage destination in Sacramento is seeking a dynamic and driven business leader to spearhead its revenue growth as the Director of Sales & Marketing . This premier social venue features a massive outdoor capacity, over a dozen independent artisan kitchens, a craft beverage program, and a vibrant calendar of live music. This role represents a rare opportunity to own a massive private events business, manage strategic tenant leasing, and guide brand positioning from the ground up. Operating in a high-growth phase, the venue is shaping Sacramento's social scene, providing a lively and culturally rich regional environment for a professional looking to make a visible, lasting impact on the local hospitality market.
Position Responsibilities:
- Event Sales Leadership: Own and scale the events revenue targets from an initial milestone to long-term growth; proactively prospect, pitch, and close corporate events, private parties, and community gatherings.
- Pipeline Management: Maintain a highly qualified events sales pipeline valued at a minimum of twice the monthly revenue target while establishing clear metrics and utilizing a dedicated CRM.
- Package Development: Author, refine, and sell tiered event packages featuring structured pricing, curated menu options, and experiential add-ons.
- Tenant Leasing & Success: Drive and maintain full occupancy of the 11 independent kitchen spaces by identifying, recruiting, and onboarding premium local food concepts, food trucks, and culinary entrepreneurs.
- Broker Network Activation: Build, motivate, and manage a network of commercial brokers to support occupancy targets and accelerate the leasing pipeline.
- Marketing Strategy & Oversight: Supervise the designated marketing budget, directing an outsourced agency to ensure execution across social media, campaigns, SMS/email, and strategic partnerships.
- Data-Driven Execution: Activate robust customer data platforms to build segmented campaigns that stimulate foot traffic during historically underperforming periods.
Position Requirements:
- 5+ years of successful experience in sales, business development, or revenue leadership, with a strong preference for backgrounds in hospitality, entertainment venues, or commercial real estate.
- Demonstrated track record of proactive outbound prospecting, pipeline construction, and closing deals rather than managing incoming leads.
- Proven experience managing outsourced vendors, strategic marketing agencies, or specialized contractors.
- Advanced proficiency in CRM discipline, showing a strict ability to track, analyze, and report conversion rates and pipeline metrics weekly.
- Deep knowledge of the Sacramento market or a verified capability to cultivate a local network rapidly.
- Comfort operating within a fast-paced, high-growth environment where systems and standard operating procedures must be built from scratch.
- Familiarity with major hospitality platforms like Toast or Triple Seat is highly advantageous.
Compensation Package Details:
- Base Salary: $75,000 - $90,000 (commensurate with experience)
- Commission Structure: 8-10% uncapped commission on event revenue, plus an additional 20% from other income
- On-Target Earnings: $110,000 - $140,000+
- Benefits Package: Comprehensive healthcare options and competitive professional benefits to be detailed during the selection process