Who We Are
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
Job Mission
Made in USA is New Balance’s defining differentiator — the tangible expression of what makes the brand singular. It lives where American craft, premium design, and real cultural authority meet. Bringing it to market with the precision it deserves is a serious undertaking. This role exists to do exactly that. The creative vision and marketing strategy for MADE come from the Global Head of Energy Marketing and our external Creative Director. Your job is to make that vision real — driving the end‑to‑end GTM process for seasonal collections, brand initiatives, and campaigns with clarity, rigor, and pace.
Major Accountabilities
GTM Delivery
- Own and manage the end‑to‑end GTM process for Made in USA across two seasonal collections and one brand‑led initiative per year, with a specific focus on ecomm and retail readiness
- Own the Widen asset management process — ensuring all assets are uploaded, named, and distributed accurately and on schedule
- Manage 360‑degree timelines across the Creative Director’s team and all cross‑functional partners, ensuring go‑to‑market deadlines are consistently met
- Oversee budget management and reporting
Coordinate Across the Business
- Serve as the primary operational point of contact between the Creative Director’s team, global markets, and internal functions including PR, Social, Digital, Ecomm, NB Retail, and wholesale partners
- Collaborate with Product, Merchandising, Finance, Athlete Integration, and Legal/Trademarks teams to coordinate all campaign elements from planning through execution
- Manage seasonal sell‑in coordination in partnership with the Creative Director and Product/Design teams across Footwear and Apparel
- Place and manage seeding orders, ensuring NB ambassadors are serviced accurately and on time
Ensure Executional Integrity
- Own alignment to the Made in USA Playbook, ensuring a cohesive brand message is maintained accurately across all consumer touchpoints
- Act as a reliable operational counterpart to the Global Head of Energy Marketing — keeping process on track, flagging risks early, and ensuring nothing falls through the gaps
- Partner with regional counterparts to ensure the MADE platform is executed effectively and consistently across global markets
- Track, collect, and synthesize business unit results for presentation to senior management and the Creative Director
Requirements for Success
- 5+ years of marketing experience with a strong track record managing complex, multi‑workstream GTM and campaign delivery; skilled in project management tools such as Asana and Widen
- Budget management expertise with the ability to steward resources effectively across initiatives
- Exceptional communicator who writes clearly, leads productive meetings, and represents teams confidently at all levels
- Culturally fluent , with familiarity in premium fashion, luxury, and sneaker/streetwear; able to engage credibly with creative partners and make informed executional decisions
- Highly organized, proactive, and collaborative , bringing structure to fast‑moving, creative environments while maintaining a low‑ego, delivery‑focused approach
- Bachelor’s degree in Business, Marketing, Communications, or a related field, plus experience working across international markets and within culturally relevant brands, agencies, or media companies
Regular Associate Benefits
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work‑life balance is more than just a buzzword – it’s part of our culture.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates to ensure employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran or any other protected status.
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