Position Overview
Responsible for managing all dealer and regional marketing activities within Area South/Central. Assist in creating, tracking and implementing dealer advertising, marketing, customer retention and event activities as related to the Porsche Dealer Marketing Services (PDMS) program to increase brand awareness and strength. Responsible for managing all area marketing activities, including but not limited to sponsorships, regional media, support of national advertising programs, and support of PAG initiatives within the Area. Support the growth of the Porsche business within the Area, utilizing the Area Marketing budget to design and implement programs that increase our share of voice and drive traffic into the dealer’s showroom. Responsible for working with the dealerships to follow up and monitor every customer/prospect interaction for both Sales and After Sales.
Roles & Responsibilities
- Develop local dealer event concepts for PDMS in coordination with dealer marketing agency and within Porsche Corporate Identity guidelines in coordination with the Area Digital Manager.
- Support the Area Team (Area Vice President, Regional Manager, AfterSales Manager, PDMS Representatives) by providing analysis of dealer marketing needs. Utilize the PDMS program to support these activities.
- Oversee the development, production and implementation of marketing strategies associated with the company’s brand awareness within the Area. Analyze and compile competitive marketing data to provide optimal market positioning within the area.
- Provide PDMS Representatives with proper guidance for improved marketing activities within their Region/Area. Conduct periodic evaluations of projects, campaigns and activities to develop market assessments, help build and maintain corporate/dealership relationships, and increase sales.
- Assist in the creation, implementation and continuance of the PDMS program; thereby contributing to the attainment and subsequent growth of PCNA’s sales objectives and proper brand representation.
- Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG and external vendors.
- Develop and implement follow‑up plans for all dealership leads provided from national, regional and individual dealer events and advertising through the CRM system
- Contribute to the development, maintenance, and execution of the following programs: Christophorus magazine, PACE, Porsche Service Clinics, Area Auto Shows, Aftersales Marketing, CPO Marketing and National Marketing efforts to support corporate sales objectives.
- Support the Area Team in the creation, implementation and attendance of special events, promotions and meetings to promote the PDMS program.
- Compile and maintain dealer marketing event calendar in collaboration with Area Teams to ensure sustained marketing opportunities within the Area.
- Compile and report on all Area and Dealer Marketing activities on a monthly basis to provide PAG and PCNA with the data required regarding test drive and lead generation objectives.
- Ensure the adherence of CI guidelines in all dealer marketing materials and communications.
- Coordinate PCA (Porsche Club of America) and Porsche Owners club activities within the Area along with PDMS Representatives and the PAG Porsche Clubs Representative.
- Responsible for overall Area Marketing Budget Management including procurement, reconciliation, accounting and follow‑up processes with suppliers.
- Responsible for the attainment of PCNA’s test drive and lead generation goals as set by PCNA management.
- Responsible for the proper usage of, awareness of, and compliance with Information Technology security policies at Porsche Cars North America.
- Ensure proper retention of electronic documents and business confidential information, safeguarding competitive information in both electronic and non‑electronic formats.
- Responsible for compiling month‑end marketing report including multiple KPI metrics and dealer marketing/advertising expenses.
Qualifications
- College degree in Business or Marketing, or equivalent education and experience.
- 5 years experience in automotive advertising and marketing, luxury market preferred.
- 5 years experience working directly with luxury automotive dealership.
- Excellent oral and written communication skills.
- Excellent analytical and record‑keeping skills.
- Organized, highly detailed with the ability to multi‑task.
- Advertising, merchandising and sales writing experience preferred.
- Understanding of automotive distribution and dealership operations.
- Proficient in Microsoft Word, Excel, Access and Lotus Notes.
- Willing and able to travel 80%, including overnight trips lasting 5 days or more.
Competencies
Percentage of required travel: 80%.
Schedule / Shift
The salary range for this role is $110,000–$135,000, depending on geographic location. Compensation may be adjusted to reflect market competitiveness. In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:
- Paid Vacation
- Paid Holidays
- Paid Sick leave
- 401(k) match
- Medical, dental and vision coverage
- Tuition and certification reimbursement
- Life Insurance
- Short and Long Term Disability Coverage
- Subsidized gym membership program
- Subsidized Porsche and VW leasing programs
Physical Requirements
- This job operates in an automotive dealership and office environment. The role routinely uses standard office equipment such as computers, phones, cameras, photocopiers and filing cabinets. The position will also have frequent work in an automotive dealership facility. Employees may be exposed to fumes or airborne particles, moving mechanical parts and vibration. The noise level can be loud.
- The employee is regularly required to talk, hear, sit, stand, move, use hands to finger, handle or feel and reach with hands and arms. The employee must occasionally climb, stoop, kneel, crouch, crawl, lift and/or move up to 35 pounds.
Direct Reports
None.
Equal Employment Opportunity
Porsche is an equal opportunity employer and we take pride in our diversity. Employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.
#J-18808-Ljbffr