Campaign Director, Creative – NBC Sports (New York, NY)
The Role:
The Campaign Director sits within NBCUniversal's Creative Department in Advertising & Partnerships, serving as the strategic lead for multi-network pitches. You will be responsible for developing the overarching campaign idea—a single, sellable concept that connects client insights to NBCU's full portfolio of networks, platforms, and experiences. Acting as the quarterback for complex, multi-platform RFPs, the Campaign Director ensures every pitch tells one cohesive, client-focused story that feels seamless, elevated, and easy to buy.
Responsibilities:
- Develop the unifying big idea that ties together NBCUniversal's full portfolio—networks, platforms, and experiences—into cohesive, client-focused campaigns.
- Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
- Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
- Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
- Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story.
- Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
- Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
- Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea's integrity through transition but not production.
Qualifications:
- 7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
- Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
- Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
- Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
- Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
- Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
- Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
- Passion for entertainment, culture, and the creative possibilities across NBCUniversal's diverse portfolio.
Benefits
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week, Monday‑Thursday.
Salary range: $130,000 – $170,000 + Sales Incentive Compensation and Long‑Term Incentive eligible.
As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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