Requirements
- 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS
- Proven track record of driving pipeline and revenue through ABM programs in complex sales environments
- Experience managing or closely partnering with marketers across EMEA markets; comfort operating in a multi-geo environment where regional context shapes messaging and campaign timing
- Hands‑on experience designing and executing 1:1 and 1:few programs, not just overseeing strategy
- Strong partnership experience with Sales leadership, including joint account planning and pipeline ownership
- Experience targeting enterprise buyers in industries such as healthcare, financial services, retail, or restaurants
- Analytical mindset with the ability to connect program performance to business outcomes and influence decisions
- Demonstrated ability to operate effectively in ambiguous environments and build programs from the ground up
What the job involves
- Yext is redefining how enterprise brands grow in an AI‑first world, and we’re looking for a Director of Field & Account‑Based Marketing to build and scale our most strategic growth motion. This role sits at the center of our go‑to‑market engine, partnering directly with Sales leadership to turn priority accounts into pipeline and revenue
- You will architect our ABM strategy and personally lead execution for our highest‑value accounts, building trust with Sales while delivering measurable impact in a complex, enterprise sales environment
- Own and define Yext’s ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs
- Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals
- Design high‑impact 1:1 account plans for top‑tier accounts, including tailored messaging, executive engagement, and bespoke experiences
- Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona‑specific journeys
- Translate Product Marketing insights into account‑level strategies that resonate with complex enterprise buying committees
- Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression
- Develop and launch high‑touch programs, including account‑specific campaigns, partnering with Events on any field or in‑person components
- Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences
- Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing
- Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration
- Build trusted, day‑to‑day partnerships with Regional VPs of Sales, co‑creating account strategies and operating as an extension of their teams
- Participate in account planning, pipeline reviews, and forecasting discussions to align marketing efforts with revenue priorities
- Shift perception of marketing from support function to strategic revenue driver through consistent delivery and collaboration
- Align closely with Marketing Programs to connect account‑level insights with always‑on demand generation efforts
- Define and own success metrics for ABM programs, including pipeline creation, account engagement, meeting generation, and progression
- Build reporting frameworks and dashboards that connect account activity to revenue outcomes
- Translate performance into clear, executive‑ready insights and recommendations
- Establish a feedback loop with Sales to continuously refine targeting, messaging, and program effectiveness
- Maintain and scale a library of proven plays by industry, persona, and deal stage
- Manage and develop two Solutions PMMs, aligning their vertical and market expertise to account‑level campaign strategies
- Lead through influence across a matrixed organization, driving alignment without direct ownership of all execution resources
- Serve as the internal expert on enterprise ABM, setting standards and elevating capabilities across the organization