GEICO is seeking an Affiliate & Partner Marketing Program Lead to join our BoatUS team!
Responsibilities
- Under limited supervision, develops, executes and monitors advertising plans for media programs.
- Responsible for project management and execution of marketing programs as approved by the Supervisor, Manager, or Director.
- Primary focus: Boat Shows, Tow BoatUS Fleet & Local Marketing – coordinate planning, execution, and post‑event follow‑up for assigned Boat Shows and local marketing events.
- Support fleet marketing initiatives, including asset coordination, materials tracking, and partner communications.
- Support administration and tracking of co‑op marketing funds, including documentation, approvals, and reconciliation support.
- Maintain accurate records related to events, fleet initiatives, co‑op programs, and local marketing activities.
- Serve as a point of contact for routine inquiries related to Boat Shows, fleet marketing, and local partner initiatives.
- Identify and escalates execution risks and timeline issues.
- Secondary focus: Affiliate, Influencer & Partner Marketing – support day‑to‑day activities for affiliate, influencer, social, and partner marketing programs.
- Coordinate onboarding, setup, and ongoing support for affiliates, influencers, and partners.
- Maintain partner records, tracking assets, creative materials, and program documentation.
- Monitor program performance and assist with preparation of recurring reports, summaries, and insights.
- Support the execution of promotional initiatives and partner campaigns.
- Collaborate with internal marketing to ensure partner activities align with requirements.
- Contribute to process improvements, documentation, and workflow efficiencies across local, partner, and affiliate marketing programs.
- Support internal stakeholders with timely updates, materials, and reporting related to assigned initiatives.
Qualifications
- BA Degree required (Marketing, Communications or Business preferred).
- 3 to 5 years marketing experience.
- Partner Relationship Management platform experience preferred.
- Location: MD (per #LI‑MD2).
Benefits
- Comprehensive Total Rewards program that offers personalized coverage tailor‑made for you and your family’s overall well‑being.
- Financial benefits including market‑competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition‑based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility – we provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
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