The Global Customer Marketing Account Owner (AO)
Global Customer Marketing Account Owner (AO) is a strategic relationship and program management role at the heart of Salesforce's customer storytelling engine. Account Owners serve as the primary point of accountability for a portfolio of high-priority customer accounts, orchestrating co‑marketing opportunities across stories, films, events, PR, and reference activations. This role sits within the office of the Chief Creative Officer and partners closely with Sales, Product Marketing, and Customer Marketing functional teams to turn customer success into Salesforce's most powerful go‑to‑market assets.
Responsibilities
- Identify and qualify co‑marketing opportunities in partnership with Account Executives, assessing customer readiness, executive sponsorship, product consumption, and brand values.
- Own a portfolio of Tier 1 customer accounts, serving as the primary customer marketing relationship lead for strategic logos with high activation potential across multiple co‑marketing activities.
- Develop deep product fluency across the Salesforce portfolio – understanding core products, Agentforce capabilities, and company positioning to craft co‑marketing narratives that align customer use cases with Salesforce's strategic priorities and resonate authentically with customer goals.
- Build and manage joint marketing pipelines across web stories, customer films, event speaking, PR, earnings calls, and reference engagements.
- Partner with Operating Unit leaders, AEs, and regional teams to navigate customer relationships, surface marketing‑ready accounts, and align on co‑marketing timing and positioning.
- Coordinate customer approvals for sensitive marketing assets, including demos, keynote content, and digital activations, managing legal, comms, and exec‑level sensitivities.
- Track and report account status in the Storytelling Org (Salesforce CRM), maintaining accurate pipeline data across lifecycle stages and substages.
- Triage inbound co‑marketing requests from PMM, IMM, and other internal teams, ensuring Salesforce doesn't over‑communicate with customers or create conflicting marketing touchpoints.
Qualifications
- Experience in B2B marketing, customer marketing, account management, or a related strategic role.
- Strong relationship management skills with the ability to work cross‑functionally across Sales, Marketing, and executive leadership.
- Excellent communication and storytelling instincts – you know how to position a co‑marketing ask and navigate customer sensitivities.
- Comfort with CRM systems (Salesforce experience a plus) and managing complex pipelines.
- Ability to operate autonomously across a global, matrixed organization.
- A strategic mindset with strong attention to detail and follow‑through.
- Experience with regulated industries, large enterprise accounts, or F500 logos is a plus.
- Strong understanding of organizational communications, particularly in times of change or transformation.
- Ability to manage multiple projects simultaneously, prioritize work effectively, and navigate a fast‑paced, matrixed organization.
- Agile and able to thrive in a fast‑paced and evolving environment.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via the Accommodations Request Form.
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Posting Statement (EEO)
Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well, including time‑off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k) and an employee stock purchasing program. More details about company benefits can be found at
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