Requirements
- The ideal candidate brings a strong track record managing large-scale, performance-driven paid search programs within complex stakeholder environments and significant media investment levels
- Experience supporting enterprise SaaS, fintech, HR/payroll, or SMB platform businesses is strongly preferred
- 6+ years of experience managing enterprise-level paid search programs within agency and/or client-side environments
- Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members
- Proven success in managing large-scale paid search investments and highly complex account structures across enterprise organizations
- Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses
- Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization
- Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
- Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders
- Ability to operate effectively within fast-paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities
- Experience leading large-scale paid search engagements across multiple products, campaigns, audiences, and business objectives simultaneously
- Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive-level client communication
- (Desirable) Preferred candidates will be located in PT or CT time zones to support team and client collaboration; ET candidates will also be considered for the right fit
What the job involves
- We’re seeking an experienced enterprise Paid Search leader to oversee one of the most sophisticated and high-investment engagements within Wpromote’s portfolio
- This individual contributor role will act as a deeply integrated extension of the client’s marketing organization, leading paid search strategy, execution, and stakeholder management across a highly visible enterprise business
- This role will oversee more than $100M in annual paid search investment across multiple products, audiences, and business priorities, requiring deep expertise in enterprise search operations, executive communication, cross-functional collaboration, and performance strategy
- Serving as a senior strategic partner and embedded extension of the client’s marketing organization, leading paid search strategy, performance management, and executive-level business planning across a $100M+ multi-product media investment
- Operating as both a strategist and hands-on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
- Managing highly complex enterprise account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
- Balancing multiple stakeholder groups, competing business priorities, and evolving growth objectives within a sophisticated enterprise ecosystem
- Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
- Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
- Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
- Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
- Leading, developing, mentoring, and supporting a team of four Paid Search Specialists through coaching, career development, quality assurance, prioritization, and performance management
- Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
- Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
- Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
- Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies