Global & North America Director of Media
New York Tri-State Area (NY / NJ / CT) | Hybrid / Remote-First
Iconic Global Wellness Brand
Own and transform global media strategy for a $400M+ iconic wellness brand on a path to $1B.
This is a rare opportunity to build and modernize global media capability inside a globally recognized consumer wellness business backed by private equity and entering its next phase of growth.
Reporting into the Global CMO, you’ll lead global media strategy while directly driving performance across North America – the company’s largest and most commercially critical market.
You’ll sit at the intersection of global strategy, retail media, performance marketing and commercial growth, helping create a more connected, accountable and modern media operating model across markets.
About the Role
This is not a traditional media leadership role focused purely on channel execution.
We’re looking for someone who can connect global strategy with in-market reality, building clear frameworks, aligning markets behind a common direction, and bringing greater rigor, accountability and commercial impact to media investment.
Alongside global leadership, you’ll own North America execution across a complex retail‑driven ecosystem spanning Amazon, Walmart, search, paid social, programmatic and emerging digital channels.
The environment is fast‑paced, lean and evolving. Success will require someone comfortable operating strategically while also staying close to execution, agency leadership, analytics and performance optimization.
What You’ll Own
- Lead global media strategy and governance, with direct ownership of North America
- Build integrated media frameworks that can scale effectively across markets
- Partner with regional and local teams to adapt plans while constructively challenging where needed
- Drive stronger media performance, measurement and operational discipline
- Lead agency relationships and evolve ways of working
- Partner closely with commercial and retailer teams to drive sell‑out growth
- Define measurement frameworks and use MMM and performance data to improve ROI
- Present clear, commercially grounded recommendations to senior leadership
What We’re Looking For
- Experience building and leading integrated global media strategies – not just executing campaigns or managing channels
- Track record modernizing media capability, operating models, governance or ways of working inside complex organizations
- Ability to translate global strategy into actionable market plans while constructively challenging stakeholders where needed
- Strong North America media leadership experience across retail media, performance and digital ecosystems
- Background in consumer healthcare, OTC, wellness, personal care, beauty or closely related consumer categories
- Strong commercial and measurement mindset, including MMM and performance analytics
- Experience managing significant media investment, agency ecosystems and cross‑functional stakeholder groups
- Comfortable operating in fast‑paced, PE‑backed or transformational environments where structure is still evolving
- A strategic leader who is still willing to stay close to execution when required
Why This Role
- Own global media strategy end‑to‑end
- Play a key role in transforming how an iconic brand goes to market
- Directly influence growth in the company’s most important market
- Work closely with a high‑calibre global leadership team
- Combine long‑term strategy with hands‑on impact
- Help build the structure and capability to unlock future investment
If you’ve built global media strategies and know how to make them land in the real world, this is a genuinely interesting role to explore.
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