Our client is a well-established and growth-oriented organization seeking a VP of Marketing to bring fresh energy, modern digital strategy, and stronger performance visibility to its next stage of growth. This is a rare opportunity to step into a highly visible leadership role, take ownership of a broad marketing function, and help shape how the business attracts, converts, and retains customers in an increasingly digital environment. The right leader will have the chance to make a meaningful impact quickly, guide outside partners effectively, and build a more scalable marketing engine for the future.
This Role Offers
- High-visibility leadership role with broad influence across growth strategy and execution
- Opportunity to modernize digital marketing efforts for an established business
- Direct ownership of agency partnership, channel performance, and reporting discipline
- Chance to help define the future structure of the marketing function
- Collaborative environment where strong ideas and measurable results are valued
Focus
- Lead the overall marketing strategy with an emphasis on measurable digital growth
- Guide paid media, search visibility, social engagement, and website performance
- Manage the external agency relationship, set priorities, and hold partners accountable to results
- Use analytics and channel data to improve conversion, lead quality, and campaign efficiency
- Strengthen brand visibility and customer acquisition through coordinated multi‑channel programs
- Build scalable marketing processes, dashboards, and reporting rhythmsPartner with executive leadership to align marketing efforts with broader business goals
- Help evaluate long‑term marketing resource needs, including future team expansion
Skill Set
- Proven marketing leadership experience in a performance‑driven environment
- Strong command of PPC, SEO, social media, and digital campaign strategy
- Hands‑on experience with Google Analytics and marketing performance reporting
- Ability to translate data into practical decisions and growth recommendations
- Experience managing outside agencies or vendors with clear accountability
- Strong communication skills, executive presence, and a bias toward execution
- Comfortable balancing strategic planning with day‑to‑day marketing leadership
- Familiarity with modern digital tools and evolving online marketing trends
Preferred Background
- Experience leading growth initiatives in an entrepreneurial or fast‑moving business
- Track record of improving marketing performance through testing, analysis, and optimizationBackground building structure, process, or team capability within a developing marketing functionAbility to operate effectively in an on‑site leadership environment