AREA DIRECTOR OF SALES & MARKETING
Loveland, Colorado
Salary range: 90K to $110K/year based on experience.
The purpose of the AREA DIRECTOR OF SALES & MARKETING is to solicit business to each of the hotel. This should be done in a way to maximize profits and through creative selling and selection processes.
PRIMARY DUTIES AND RESPONSIBILITIES
- Work cohesively with the Sales Departments to book group business by promptly responding to leads through various online networks, cold calling and visiting local businesses in the downtown metropolitan area.
- Manage workflow through the Sales Pro system, properly responding and filing data according to company and brand standards.
- Participate in promotional events, trade shows, community and industry events when assigned.
- Perform the required job functions with a high attention to detail and efficiency.
- Organize, prioritize and follow-up with a sense of urgency.
- Assist with setting sales strategies to achieve overall property goals for both rate and occupancy.
- Understand the hotel's operations, including room types, meeting capacities, services, features and benefits for assigned hotel(s) in your territory.
- Review monthly STAR reports and create action plans as assigned.
- Communicate with Revenue Management and GM to ensure that pricing is appropriate and adjust selling strategies as needed.
- Exceed revenue goals by offering an exciting alternative to the current market; be innovative and gregarious and comfortable interacting with people.
- Maintain regular attendance and consistently be on time.
- Maintain high standards of personal appearance and grooming, including compliance with the dress code.
- Perform any other duties as requested by supervisor.
Desired Competencies, Work Skills, and Knowledge
Organizational Support
- Observes and adheres to safety and security procedures, promoting a safe work environment.
- Ensures new hires complete new hire orientation.
Initiative
- Seeks out new assignments and assumes additional duties when necessary.
- Seeks effective solutions, poses good questions, consults helpful resources, and does not stop at the first answer.
Dependability / Reliability
- Can be relied upon regarding task completion and follow up.
- Ensures work responsibilities are covered when absent.
Accountability
- Takes ownership of all work performed and communicated.
- Completes tasks on time or notifies the appropriate person with an alternate plan.
Productivity
- Organizes resources, performs tasks, and coordinates with other functions to perform work responsibilities and accomplish objectives on a timely basis.
- Assists department in exceeding productivity standards.
Problem Solving
- Identifies and resolves problems in a timely manner, using intuition and experience to complement data.
- Gathers and analyzes information skillfully.
Workplace Respect
- Demonstrates knowledge of EEO policy and promotes a harassment‑free environment.
- Shows respect and sensitivity for cultural differences.
- Builds morale and group commitments to achieve goals and objectives.
Oral / Written Communication
- Practices attentive and active listening with all employees.
- Listens without interruption and requests clarification.
- Actively participates in meetings, contributing ideas to improve the company.
Customer Service Skills
- Solicits customer feedback to improve service.
- Demonstrates commitment to customer service by anticipating and responding promptly to guest needs.
Financial Management
- Monitors and controls labor costs.
- Seeks approval for overtime when required.
People Management
- Provides regular performance feedback and proactively addresses performance concerns of staff.
- Develops staff so that successful customer service scores are achieved.
EDUCATION AND EXPERIENCE REQUIREMENTS
- High school diploma or GED; college level sales / marketing classes or Business Degree preferred.
- 4 to 6 years of hands‑on hotel sales experience in a similar environment; or equivalent combination of education and experience.
- Prior experience overseeing the sales efforts of a dual or multi‑property hotels is required.
QUALIFICATIONS
- Ability to read, analyze and interpret common financial reports and legal documents.
- Ability to respond to common inquiries or complaints from customers.
- Ability to write routine reports and correspondence.
- Ability to effectively present information in one‑on‑one and small group situations to customers, clients, and other employees of the organization.
- Proficient use of Sales Pro.
- Strong working knowledge of MS Word and Excel; experience with automated accounting systems is preferred.
SUPERVISORY RESPONSIBILITIES
- May supervise Sales Manager(s), Sales Coordinators, or similar positions.
WORK ENVIRONMENT
- Primarily indoor work environment.
- Minimal to moderate noise levels consistent with hotel environment.
PHYSICAL DEMANDS
- Ability to sit for 25% or more of the time.
- Ability to travel and work outside of the hotel.
- Ability to lift weight or exert force up to 10 pounds.
- Must be able to make sales calls 50% of the time.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties.
Equal Employment Opportunity: Stonebridge is committed to equal employment opportunities. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. All aspects of employment, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall, and termination, will be conducted without discrimination. Reasonable accommodations will be made for disabled team members.
Resumes and applications for employment will be evaluated based on qualifications and the ability to meet the position's requirements.
Stonebridge offers comprehensive benefits including medical, dental, vision, PTO, 401(k) matching, wellness support, life and disability coverage, savings accounts, tuition aid, and travel and lodging perks.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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