Social Media Manager

Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 72+ year old company is owned by 29 independent Farm, Ranch & Home retailers (“Members”) who operate approximately 700 stores across the US with combined annual sales in excess of 7.5 billion dollars. Our members retail agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home.

Position Overview
The ideal candidate brings a strong command of platform‑specific content strategy, a sharp eye for brand storytelling, and the ability to work cross‑functionally with Brand Managers, Creative Services, and agency partners without constant direction. This mid‑level, independently driven role requires a confident social media professional capable of owning the full content lifecycle—from strategy and planning to creation, publishing, community management, and performance reporting—across 20+ brands, with active support for 6–8 priority brands at any given time.

Key Responsibilities

Serve as the primary point of contact for social media execution between Mid‑States private brands, internal stakeholders, and agency partners

Develop and maintain social media strategies and content calendars for assigned private brands

Create, schedule, publish, and monitor content across social media platforms including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, and emerging channels as appropriate

Partner with Brand Managers to align social media plans with product launches, seasonal campaigns, promotions, and broader marketing initiatives

Write social media copy that reflects each brand’s unique voice, positioning, and target audience

Coordinate with Creative Services to develop visual assets, videos, animations, photography requests, and other content needs

Create basic social media assets and content using tools such as Adobe Creative Cloud, Canva, or similar platforms

Monitor brand accounts and manage community engagement by responding to comments, direct messages, and customer inquiries in a timely and professional manner

Escalate customer service issues, product concerns, and reputation management situations to appropriate internal teams

Identify opportunities to engage with relevant influencers, creators, ambassadors, and industry communities

Track social media trends, platform updates, and emerging best practices to improve performance and identify new opportunities

Analyze and report on social media performance, audience growth, engagement metrics, website traffic, and campaign effectiveness

Provide recommendations for content optimization based on platform insights and performance data

Collaborate with external agency partners by providing content requirements, campaign support, brand guidance, and creative assets for paid social initiatives

Assist with photo shoots, video production projects, product launches, trade shows, and brand events by capturing and creating social‑first content

Maintain brand consistency across all social channels while adapting messaging to fit each platform and audience

Minimum Qualifications, Skills, and Experience

Bachelor’s degree in marketing, Communications, Digital Media, Journalism, or a related field preferred, but not required

4–6 years of professional social media management experience in‑house or at an agency, with a track record of independently owning strategy and execution across multiple platforms and brands

Demonstrated ability to manage multiple brands or accounts simultaneously with strong organizational systems and minimal oversight

Deep platform fluency across Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, including native tools, algorithms, and content best practices for each

Proven copywriting ability with the range to adapt tone and voice across distinct brand identities

Experience creating and producing social content using tools such as Adobe Creative Cloud, Canva, CapCut, or equivalent platforms

Strong analytical skills with hands‑on experience using platform analytics tools (Meta Business Suite, TikTok Analytics, Pinterest Analytics, etc.) and the ability to translate data into actionable recommendations

Experience coordinating with or managing agency relationships, including briefing, feedback, and asset delivery

Highly organized, deadline‑driven, and capable of managing competing brand priorities in a fast‑paced environment

Collaborative and proactive communicator who keeps internal stakeholders informed without constant check‑ins

Self‑directed with strong professional judgment – comfortable making content decisions independently and escalating only when necessary

Experience with community management and brand reputation monitoring

Familiarity with paid social strategy and the ability to support agency partners with content and creative assets for paid campaigns

Retail, consumer goods, farm & ranch, outdoor, or private brand experience is a plus, but not required

TRAVEL
Some travel may be involved, including attendance at photo shoots, trade shows, and brand events.

Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions.

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