Social Media Manager

Position Summary:
SET Active is looking for a Social Media Manager to join our Social Media team. This role will be responsible for developing and maintaining strategies across all of SET's social platforms. The right candidate will be able to multitask across all platforms while hitting our target market and working cross‑functionally with all creative teams. This is an incredible opportunity for someone looking to work in a creative, fast‑paced environment.

Responsibilities:

Develop and maintain strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, Facebook, Snapchat, YouTube, and Twitter

Guide social media ideas, tactics, and decisions with constant, up‑to‑date knowledge of the social landscape, algorithm updates, new features, new platforms, etc.

Align social strategy with overall marketing calendar and objectives, including brand awareness, customer acquisition, and engagement/conversions

Develop and maintain a monthly social media + posting calendar based on marketing objectives, notable dates, upcoming initiatives

Identify opportunities and conceptualize unique campaigns and initiatives on social media channels

Maintain a focus on engagement and KPIs while never straying from delivering an on‑brand experience

Set performance metrics in line with department KPIs specific to each platform; regularly measure, analyze, performance, and evolve social media strategy; report on statistics monthly

Work with Marketing team to analyze social insights in relationship to marketing KPIs and sales

Work cross‑functionally with teammates and collaborate on special initiatives such as influencer/PR gifting, paid socials, content creation, UGC, and Community Program

Oversee DM requests and General folder, working with Customer Service where needed

Reply to comments and engage with our community

Effectively manage SET's Content Producer to ensure all content being produced and shared across platforms is in line with brand guidelines and pillars

Content:

Travel (1-3x a month) with our creative team to capture and publish social‑first content from store openings, campaign shoots, activations, and cultural moments

Work cross‑functionally with all Creative players (including but not limited to Content Specialist, Graphic Designers, and Copywriter) to oversee execution of all social media content and campaigns

Regularly create and provide briefs and shot lists to all stakeholders regarding the content needed for all social channels

Oversee all social content, ensuring everything posted from the brand is up to par with brand standards, from colors to clothing to copy and everything in between

Execute any content or copy as needed

Instagram:

Arrange and present grid to VP Brand and CEO for approval: pay impeccable attention to detail, adjust according to previous feedback, and evolve until grid is approved (will eventually have autonomy with grid)

Conceptualize and schedule compelling daily IG stories that accomplish our marketing objectives, encourage engagement, expand our reach, connect with our audience, convey our brand story/campaign narratives and drive sales

Ensure comments and messages are being responded to according to brand expectations and in a timely manner, even on evenings and weekends, and provide support as needed for more complicated messages or comments

Actively engage with community members and influencers, especially on tagged posts

Tik Tok:

Conceptualize and contribute to TikTok content creation with the help of Content Specialist

Conceptualize compelling TikToks that accomplish our marketing objectives, encourage engagement, expand our reach, connect with our audience, convey our brand story/campaign narratives and drive sales

Directly manage Content Specialist to ensure TikToks are being created and posted according to broader strategy at least one time daily

Influencer Marketing:

Work strategically with the Influencer Marketing Specialist to nurture existing influencer and community networks while continuously and strategically expanding network

Oversee social team's handling of: influencer database (adding new influencers and keeping addresses/sizes up to date), daily product gifting, SET Concierge program, engaging with influencer content, DMing with influencers, reposting influencer content

Management:

Inspire, motivate, and manage the Social Media Team

Identify ways to improve quality of work, employee satisfaction, and process efficiency

Provide direction and support so your team can execute according to brand vision and timelines

Qualifications:

3-5 years of experience working in a social media role; DTC e‑commerce brand preferred

Exceptional understanding of the intersection of social media and marketing with the ability to view social media through both a social and marketing lens

Mastery of all major social media platforms, including emerging ones

Proven history of conceptualizing and executing effective social campaigns from both a strategic and creative standpoint that meet marketing goals and deadlines

Understanding of SET's aesthetic with high aesthetic standards

Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice

Deep knowledge of social media measurement tools; ability to use analytics to develop and evolve strategy

Excellent verbal, presentation, and interpersonal communication skills

Ability to excel in a fast‑paced collaborative environment, multi‑task and prioritize under tight deadlines

Willing to be where the brand is happening and comfortable traveling and working on the ground 1-3x a month

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