Senior Art Director

Tandem Senior Living Advisors is a specialized marketing, creative, and sales management firm built exclusively for senior livingcommunities. Buthere’swhat that really means: we tell the story of communities where people are living fully,pursuing passions, building friendships, staying active, and embracing what comes next with confidence and energy.
The senior living communities we serve are vibrant places. Our job,and yours,is to make sure theprospective residents and supportingfamiliesseethe communitiesthat way. We build brands, campaigns, and communication strategies that capture the spirit of active, aspirational living and translate it into creative that moves people. Photography that feels alive. Design systems that feel fresh and distinctive. Digital and print experiences that make a prospective residentsay,“that’s where I want to be”.
Our Creative Services teamoperatesacross every medium.Brand identity, print collateral, digital campaigns, web, social, video, environmental, and beyond. Wedon’tsilo channels. We build cohesive creative ecosystems that work together to tell one compelling story across every touchpoint a prospect, resident, or family encounters .
The Role

We are looking for a Senior Art Director who is energized by the challenge of makingseniorliving feel real, vivid, and attainable. You are a visual storyteller who leads with creative vision and follows through with craft. You understand that the best creative in this space looks like a life well lived, beautifully expressed.
You will lead creative concepting and execution across the full channel mix for a portfolio of senior living clients. Fromsupportingbrand strategy and campaign development to webdesign,andprint production. You bring both the vision to set a creative direction and the technical range to execute across print and digital with equal confidence.
This is a senior role. You think in systems, lead creative culture, and hold the bar highfor your own work and for everyone around you.
WhatYou’llDo

Lead concepting and art direction for brand identities, campaign creative, and collateral systems that capture active, aspirational lifestyles
Develop visual storytelling strategies that position senior living communities as vibrant, desirable destinationsandnot just a practical decision
Translate strategic positioning into creative that feels alive: energetic photography direction, bold typography, rich color, and design that reflects how peoplewantto live
Present creative vision and rationale to internal teams and clients, connecting every visual decision to marketingobjectivesand the prospect journey
Maintain and evolve brand standards across print, digital, social, environmental, and experiential touchpoints
Design Execution

Design and produce high-quality assets across the full channel mix: brand identity systems, brochures, sales kits, direct mail, digital ad campaigns, social content, email templates, web, video graphics, presentation decks, signage, and more
Bring the same creative ambition and craft to every medium.Aprint brochure and a digital campaign should feel like they come from the same inspired place
Familiar withFigma components, design systems, and collaborative files that scale across campaigns and keep creative consistent without going stale
Oversee print production from concept through delivery. Preflight, vendor management, color accuracy, and finished-piece quality
Collaboration and Oversight

Partner withdigitalteamtoensure design and messaging work as one. Not as two separate tracks
Provide art direction and constructive feedback on work produced by junior designers and external creative partners
Contribute to creative briefs, campaign timelines, and production planning to move projects forward without losing quality
Participate in client brand discovery sessions and strategy conversations when creative direction is being established
WhatWe’reLooking For

Experience

6+ years of art direction and design experience, with at least 2 years in a senior or lead creative role
A portfolio that shows genuine breadthinbrand identity, campaign creative, print collateral, digital design, social, environmental, and more.Work thatdemonstratescreative range and ambition across every medium, not just one or two channels
Proven ability to concept and art direct across the full channel mix simultaneously,maintaininga cohesive creative vision from print to digital to experiential
Experience in senior living, active adult, hospitality, lifestyle, healthcare, oranotherpeople-centered industry is a strong plus. Apassion for aspirational storytelling matters more
Technical Skills

Advanced working knowledge of Figma, includingcomponentlibraries, auto layout, and team collaboration features
Deep understanding of print production: bleeds, color modes, file prep, vendor communication, and press ready output
Strong working knowledge of digital production standards across web, social, display, video, and email.You understand the specs, constraints, and creative possibilities of each medium
Familiarity with web design and CMS tools (Webflowor similar) is a plus, but not a requirement
How You Work

You lead with a point of view. You know what great lookslikeand you advocate for it
You are organized and accountable. You manage multiple projects across multiple clients without letting quality slip
You take feedback well and give it constructively, always in service of the workand the client.
You are energized by creative that has real-world stakes and a real audience
You communicate clearly in presentations, in briefs, in design reviews, and in conversation
You care about craft and consistency in equal measure, and you bring both to every project
Why Tandem

At Tandem, creative work is not a support function.Itis a core driver of how senior living communities grow, evolve, and connect with the people they are meant to serve. The work you produce here will shape how prospective residents and families see, feel, andultimately choosea community. That is a meaningful creative challenge, and we take it seriously.
You will work on brands that deserve to be great. Communities offering genuinely rich, active, fulfillinglives.Yourjob will be to make sure their creative communication reflects that reality with vibrancy, authenticity, and intention.
We are a collaborative,team that values depth over volume, creative courage over safe defaults, and quality that holds up across every medium and every moment.
This is a fully on-site role based at our studio in downtown Winston-Salem, NC. We work together in person. Reviewing work on screen and inprint andbuilding the kind of creative culture that only happens when talented people are in the same room.

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