Job Title: Associate Director, Brand and Creative Marketing (Art) – Warcraft | Irvine, CA
Team Name: Marketing
Requisition ID: R
Overview
As a senior creative leader within the Warcraft Brand Marketing & Creative Team, your mission is to define and elevate the visual expression of World of Warcraft through a powerful foundation in art, design, and brand storytelling.
Responsibilities
- Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
- Focus on bringing the brand back to the forefront of cultural relevance, ensuring that campaigns resonate with the cultural zeitgeist.
- Ensure that all external communications align with the brand’s voice, positioning, and strategic vision, maintaining a unified brand presence across all channels.
- Ensure global campaigns are executed consistently across all territories, collaborating with Product Marketing to support local adaptations while maintaining the core brand message.
- Provide high level guidance, iterative review and approval of Warcraft related materials in all franchise extensions.
- Conceptualize and design online ad campaigns while adhering to the visual quality of the brand.
- Solve complex visual problems and turn them into beautifully clear designed solutions that reinforce the brand.
- Build strong relationships with support cross‑functional partners, identify key creative leaders for partnership, and further shared creative values and goals.
- Manage multiple projects from start to finish while keeping stakeholders both in and out of the organization appropriately informed and engaged.
Minimum Requirements
- 8+ years of experience in art leadership as an Art Director, Designer, or Illustrator either in‑house or at a creative agency.
- 5+ years of experience in brand marketing.
- 3+ years of demonstrated people management experience.
- Bachelor’s Degree in Art, Design, Marketing, related field or equivalent work experience.
Knowledge & Skills
- Demonstrated successes collaborating across departments and with external agencies.
- Detailed project management skills and ability to maintain strategic view of all work.
- Previous experience successfully managing creative people including designers and artists.
Key Attributes
- Think broadly about communication challenges while helping to focus the thinking of others around clear objectives.
- Has a sincere passion for branding, advertising and storytelling as well as games, comics, movies and media.
- Exceptional verbal, written, and interpersonal communication skills for working with internal and external teams.
- Passion for gaming and understanding of current industry trends.
- Excellent analytical, verbal, and written skills.
- Excellent interpersonal and relationship management skills.
- Results‑oriented, self‑motivated.
- Extremely organized and detail‑oriented.
- Comfortable working in a fast‑paced environment.
Extra Points
- Creative Director experience.
- Strong layout and design skills.
- Broadcast media art direction experience.
- Consumer product design and packaging design experience.
- Illustration abilities.
Application Materials
- Cover Letter is required.
- Portfolio demonstrating relevant artistic skills required.
- Only online artwork submissions will be accepted (e.g. website, blog or online album).
Equal Opportunity Employer
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Benefits
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&DD insurance, disability insurance.
- 401(k) with Company match, tuition reimbursement, charitable donation matching.
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.
- Relocation assistance may be available if required.
In the U.S., the standard base pay range for this role is $111,960.00 - $207,270.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location.
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