Director of Marketing

Director of Marketing

$180,000 - $250,000
Hoboken, NJ
One of the hottest unknown brands is adding to their team!

A client of Jobot is a fast-growing, science-backed health and wellness company on a mission to help people live happier, healthier lives. Their products are trusted by healthcare professionals and consumers alike

and they take that trust seriously. This is a company that walks the talk. Their culture is built around a genuine people-first philosophy: if you're in the business of helping others thrive, you'd better invest in your own team, too. Think integrity, authenticity, inclusion, and a healthy dose of joy

baked into how they operate every day, not just printed on a poster in the break room.
You'll own a meaningful brand portfolio in a high-growth consumer health category

with the budget, the team, and the executive support to do it right. This isn't a "just execute the playbook" role. You'll be building strategy, shaping the vision, and developing the next generation of marketing talent around you. Lead brand P&L with real ownership and accountability Shape long-term strategy (2+ years) in collaboration with global marketing leadership Build and mentor a high-performing team

and have a genuine say in who's on it Work across the full marketing mix: digital, PR, HCP, trade, influencer, innovation Hybrid work environment with a newly energized executive team you'll actually want to be in the office for
You'll be the strategic and creative engine behind an exciting brand portfolio

responsible for everything from the annual operating plan to breakthrough omnichannel campaigns. Here's the highlight reel: Develop and execute omnichannel brand strategy

identifying where to play and how to win across retail, digital, and HCP channels Lead the annual operating plan and long-range strategic roadmap for your portfolio Own the brand P&L and manage budgets to maximize impact and efficiency Drive content and campaign development

from agency briefs to final execution Design compelling product assortments with best-in-class PDPs, SEO strategies, and feature/benefit messaging Build consumer and HCP promotional strategies including digital promotions, packaging, and pricing incentives Leverage analytics to identify growth opportunities and translate insight into action Lead, coach, and grow a talented marketing team

with an eye toward developing future leaders
What we're looking for: 7+ years of brand marketing experience, ideally in consumer health, wellness, or a related lifestyle category BS/BA in marketing or related field (MBA is a bonus, not a dealbreaker) Proven track record building and executing innovative marketing strategies that move the needle Strong digital fluency

experiential platforms, social, ecommerce, influencer

you know the landscape Agency management experience and comfort leading cross-functional teams A data-curious mindset and the instinct to turn consumer insights into compelling brand stories