Director OR Vice President, Earned Media

Director Or Vice President, Earned Media

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do. We are a collaborative mid-sized agency with an immediate opportunity for a Media Relations Director or VP to join our growing Lifestyle team!
Who You Are + What You'll Bring:
6-8 years in earned media relations for Director
8+ years in earned media relations for VP
NYC based and excited to be in-person with clients, teams and most of all PRESS for key connection points, meetings and moments
Experience serving as the senior media lead on accounts; provide sound media counsel to brand + PR team leads as well as C-Suite level
Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and the obvious solutions
An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed
Ability to provide feedback to teams with a "yes, and" mentality, providing clarity and builds on how to make ideas more media worthy
An energetic and dynamic culture maven with a finger on the pulse of what's being talked about in consumer media
Ability to see what's bubbling and come forward with ideas as to how to harness in a nimble and agile way
A PASSION for earned press and maintaining your rolodex
You have a LITANY of friends in media
You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks
Your relationships consistently deliver strong press outputs within culture & entertainment outlets, men's and women's lifestyle media outlets, national press
Willingness and excitement to:
Travel once a month for client events as a press entertainer or for major client meetings - think music festivals, concert series, etc.
Spend time beyond office hours maintaining your press relationships and reporting back to teams and clients on key intel, etc.
An interest in working on spirits & beer brands, as well as CPG brands
Ability to provide client counsel on tough media situations and be solutions oriented
Experience wrangling press, photographers, talent etc. at big ticket events, moments, etc. to get the assets needed to translate into strong earned coverage
Experience in media training for marketing/brand teams and celebrity spokespeople
Experience in management of junior team members and leading a small media/pitch team during activation moments, ability to pivot and flex to ensure reaching KPIs
What We'll Bring:
Here are a few highlights of the benefits we offer at M Booth:
A workplace that's alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
SALARY:
Director: $101,000 - 135,000
VP: $136 - 165,000/year
Please note: Actual title and compensation will be determined based on factors such as relevant experience, skills, and qualifications.
Location: NY / LA / Miami
Our Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.