Creative Services Assistant

Creative Services Assistant

Texas State Athletics is seeking a full-time Creative Services Assistant. This position will help lead the department's storytelling efforts and play a key role in managing TXSTAthletics' social media channels. The role is responsible for promoting the TXST brand, supporting student-athletes and driving engagement for athletics events to increase fan engagement, revenue and overall brand awareness. This position focuses on digital storytelling, content distribution, brand management, project coordination and analytics support. The creative services assistant will collaborate closely with the Executive Senior Associate Athletics Director for External Operations & Brand Strategy, Associate Athletics Director for Communications and Assistant Athletics Director for Marketing and Fan Engagement to develop and execute a cohesive content strategy across multiple platforms.
This position is responsible for producing and managing creative content that tells compelling stories about TXSTAthletics, highlighting the Bobcat experience and strengthening the TXST brand. Promote departmental strategic goals, events and news across TXSTAthletics' digital and social platforms. Collaborate with internal teams and campus partners to maintain high-quality website and social media storytelling content. Coordinate content creation and distribution across digital and social channels. Support TXST Brand Ambassadors (student and intern staff) in day-to-day operations, game coverage and special events. Manage creative projects from concept through completion to highlight TXST student-athletes, coaches and staff, ensuring alignment with brand standards. Assist in tracking and evaluating social media and digital performance metrics.