Job (external facing)Associate Director, Search Marketing

Associate Director Of Search Marketing

As Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns. You will also help integrate SEM with other capabilities.
Responsibilities

Serving as escalation point of contact for day-to-day clients
Shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution
Managing the strategic components of an integrated SEM campaign, with other digital and offline media.
Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
Accountable for testing schedule, learning agenda, performance forecasts
Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
Identifying and addressing client issues, as well as new opportunities within existing client business
Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact
Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects
Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and channels
Active knowledge sharing with capability and broader agency
Qualifications

A four-year degree and 7 to 9 years of digital media experience, 6+ years of SEM experience
Deep familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick Search expertise required)
Strong understanding of media research tools

you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools
Strong ability to understand client objectives and how they translate into search and media strategies
Excellent client presence and ability to lead discussions with internal and external leadership
Stellar communication and presentation skills

you're poised, articulate and convincing
Willingness to travel as needed

you're open to new places, new faces and new ideas
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Experience working within pharmaceutical and healthcare environments is a plus