Senior Lead, Channel Strategy Partner Marketing

Senior Manager of Channel Strategy

We're looking for a strategic, data-driven Senior Manager of Channel Strategy to join our Partner Marketing Experiences team. In this role, you'll own how we reach and engage our partner audience

ensuring our communications respect the partner's time, solve their unique challenges, and build a lasting sense of community. You'll combine analytical thinking with creative instinct to continuously optimize our partner communications and keep our martech stack running at peak performance. This is a high-visibility role driving partner communications at scale across some of the most important moments in the Salesforce partner ecosystem.
What You'll Do
Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels
Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution
Contribute to messaging frameworks and positioning when needed, bringing a PMM sensibility to how content is packaged and delivered across channels
Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non-fragmented voice to our partners
Translate AI-synthesized channel performance data into optimization strategies, adopting a "fail fast" mentality
Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they're configured, integrated, and operating effectively
Stay ahead of industry trends, AI-powered tools, and platform innovations to bring fresh thinking to our channel approach
Drive the team's AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches
Serve as the Ethical Guardian of AI-driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the 'Salesforce touch' that an algorithm might overlook.
What We're Looking For
68+ years of marketing experience, with a strong focus on channel strategy and distribution
Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent)

including segmentation, automation, A/B testing, and performance analysis
Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale
Strong analytical skills with the ability to translate data into clear, actionable insights
Comfort operating in a fast-moving, ambiguous environment

you make real-time calls, pivot quickly, and keep campaigns on track under pressure
Excellent stakeholder management skills

you can coordinate across teams while influencing without authority
Ability to "Learn Out Loud" by experimenting with new tools and documenting wins for the team
A track record of experimenting with 'un-automatable' marketing tactics

like surprise-and-delight moments or high-touch community building

that defy standard digital patterns.
Why Join Us
You'll be part of a high-impact team shaping how Salesforce engages its partner ecosystem at scale

think 60K+ partner sends and some of the most high-profile moments on the Salesforce calendar, including Partner Summit, TDX, and Dreamforce. This is a role where strategy meets execution, where you have the mental space to innovate and your decisions directly shape the partner experience.
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future

but to redefine what's possible

for yourself, for AI, and the world.