Spin Master is hiring: Influencer and Content Creator Manager in Wilton

About the Role

As the Influencer & Content Creator Manager for Melissa & Doug, you will amplify our brand voice through authentic, creator‑led content. Reporting to the Senior Social Media & Influencer Marketing Manager, you will build and scale our influencer ecosystem—from high‑profile macro‑influencers to everyday parents and educators—driving social commerce and fostering a passionate community of brand advocates.
Key Responsibilities

Manage end‑to‑end influencer partnerships for non‑agency campaigns, guiding creators from initial outreach and briefing to final content execution.
Oversee influencer negotiations, contract drafting, and compliance with brand guidelines and FTC regulations.
Design and launch an always‑on Content Creator Program tailored to parents and educators to generate high‑quality UGC.
Drive lower‑funnel conversion by managing affiliate commerce programs, serving as the primary lead for the TikTok Shop affiliate network.
Manage targeted product seeding and sampling initiatives using platforms like Bazaarvoice to drive early product reviews and social buzz.
Establish a streamlined process for vetting and cataloging inbound creator partnership requests.
Utilize influencer management platforms (CreatorIQ, Grin, Traackr) to run reporting and translate campaign metrics into actionable insights.
Execute curated PR “Surprise & Delight” moments and coordinate impactful influencer attendance and content capture at brand events.
Qualifications

Previous experience in influencer marketing, public relations, or talent management, ideally within the toy, family, lifestyle, or consumer goods industries.
Proven track record of managing end‑to‑end influencer campaigns, including direct negotiation and contract management.
Hands‑on experience managing affiliate marketing programs, specifically with the TikTok Shop affiliate ecosystem.
Experience developing and scaling ambassador or micro‑creator programs.
Proficiency with influencer discovery and CRM platforms, as well as sampling platforms like Bazaarvoice.
Strong analytical skills with the ability to measure campaign ROI and conversion metrics.
Salary

Pay range for Connecticut: $90,000–$130,000 per annum (or more, depending on experience, education, location and other factors).
Benefits & Perks

Growth and career opportunities
Flexible work hours
Innovation, collaboration, and fun work environment
Comprehensive benefits package
Other fun perks
EEO Statement

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes.

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