Digital Marketing Manager ONSITE

The Opportunity

Most digital marketers run campaigns for one business.

You will run the engine for an entire ecosystem.

ReturnPro wins enterprise retailers on the front end. Direct Liquidation and GoWholesale move that recovered inventory to B2B wholesale buyers on the back end. These aren't separate businesses running side by side, they're one loop. The enterprise deals ReturnPro wins create the supply our wholesale buyers need, and the strength of those ReCommerce channels is exactly what makes ReturnPro's recovery story so compelling to the next enterprise retailer. Understanding that loop, and building growth programs that strengthen it on both ends, is what makes this role genuinely interesting.

You'll work alongside a VP of Marketing actively building a modern, AI-augmented marketing function, a sharp ABM and demand generation operation, and a product marketing team built for some of the most analytically rigorous buyers in retail. ABM goes deep on named accounts. You make sure ReturnPro is visible, credible, and findable to the entire market those accounts live in. Different motion, same outcome, and you'll work closely with ABM to make sure both are firing.

The enterprise buyers you're marketing to, VP Supply Chain, VP Operations, VP Ecommerce, and Finance leaders at mid-market to Fortune 500 retailers, are sophisticated and skeptical. Generic marketing does not move them. Precision, proof, and insight do. The B2B wholesale buyers on Direct Liquidation and GoWholesale are a different audience, commercially savvy and equally skeptical, but motivated by deal quality, inventory transparency, and speed. Both audiences require you to show up with substance. If you get more energy from diagnosing why a campaign underperformed than from defending it, and you reach for data before instinct, this role was built for you.

What You Will Own

Think of this role as casting a wide net while ABM spearfishes. ABM goes deep on named accounts with precision and personalization. You make sure ReturnPro is visible, findable, and compelling to the entire market those accounts exist in, and that ReCommerce buyers are acquired and kept. Different motion, shared outcome.

This is a hands-on, data-driven seat with direct accountability to channel performance, conversion rates, and marketing efficiency.

Search Marketing and Demand Capture

Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, Google Ads, Bing, Shopping, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Run campaigns hands-on, and manage outside partners where they genuinely add leverage. Push acquisition efficiency, conversion rate, and ROAS continuously. Own organic and paid social for Direct Liquidation and GoWholesale.

ReCommerce Acquisition and Lifecycle

For Direct Liquidation and GoWholesale, you own the entire buyer lifecycle, not just the first click. Paid and organic programs that bring B2B wholesale buyers into the funnel, plus lifecycle email that keeps them buying and growing. The ReCommerce buyer comes back by nature. Your job is building the programs that make them come back more, and buy more when they do. Full-funnel, start to finish.

AI Marketing Initiatives

Lead AI adoption across the entire growth function, not as a side project, but as how the work gets done. Identify, test, and deploy tools that sharpen campaign efficiency, content performance, search visibility, targeting, and reporting speed. Get ahead of how AI is rewriting search behavior and B2B buyer discovery before your competitors do.

SEO, AEO, and GEO Strategy

Own organic search across every brand, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, Google AI Overviews. Run keyword research, competitive analysis, technical optimization. Partner with Product Marketing and ABM to build search-informed content that reaches buyers at the exact moment of intent. For Direct Liquidation and GoWholesale, direct AI-augmented content production to execute SEO at scale, you set the strategy and the bar, AI tooling and partners handle volume. Watch rankings, traffic, and conversion continuously, and act before anyone has to ask.

Website Strategy and Conversion Optimization

Own website strategy and performance across every company property. Drive improvements to user experience, lead generation, and revenue. Lead conversion rate optimization through landing page testing, journey analysis, A/B experimentation. Partner with the website manager and designer to prioritize what actually moves the needle. Find the gaps between traffic and conversion, and close them.

Cross-Functional Collaboration

Growth doesn't operate alone. Translate Product Marketing's positioning and GTM priorities into digital programs that actually reflect the ReturnPro narrative. Align with ABM on target accounts and amplify their campaigns through search and web. Extend the reach of trade shows, webinars, and sponsorships through digital. Support every major launch, research report, and company announcement with coordinated execution. Keep the Webflow retainer team sequenced and shipping.

Digital Analytics and Growth Insights

Build and maintain the reporting frameworks that measure performance across search, website, and paid. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

What We Are Looking For

You have 5 or more years of experience in growth or digital marketing, with real ownership of paid search, SEO, AEO, and multi-channel digital programs. You have worked in a B2B environment and understand what it means to market to buyers with long sales cycles, multiple stakeholders, and high skepticism of vendor claims. You are hands-on with Google Ads, Google Analytics 4, and SEO/AEO tooling, and you know how to read performance data and act on it.

You think in systems. When something is not working, you identify the root cause rather than the surface symptom. You are genuinely ahead of the curve on how AI is reshaping search and discovery, and you are already using AI tools to work faster and smarter across research, execution, and analysis.

You can hold strategy and execution simultaneously without losing either. You communicate channel performance in business language with leadership and translate business priorities into channel strategy for execution. You are comfortable managing complexity across multiple brands with different buyers, different content needs, and different competitive dynamics.

Experience with HubSpot, SEMrush or SE Ranking, and GTM tracking is a plus. You have managed full website redesign or rebuild projects before and know how to drive them across stakeholders, developers, and designers without losing momentum. Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories is a meaningful differentiator.

Why This Role

Returns are costing retailers nearly a trillion dollars a year and sending billions of pounds of product to landfills that should be getting a second life. We've already built the infrastructure, the client relationships, and the platform to change that at scale.

What we're building now is the growth function that matches that ambition.

You'll get real scope, a team that operates at a high level, and a VP who will clear your path and invest in where you're headed next. If you want to do the most interesting growth work of your career, in a category that actually matters, this is the seat.

About ReturnPro

If you've ever wondered what happens to a product after it's returned, you're not alone. We built a company around answering that question.

Since 2008, ReturnPro has partnered with some of the world's most recognized retailers and brands to rethink how returns should work, not just operationally, but economically and environmentally.

In the U.S. alone, returns are an $850 billion problem. They strain margins, complicate logistics, wreck customer experience, and bury landfills in product that should never have ended up there.

ReturnPro is changing that math.

Through one integrated platform spanning SaaS technology, reverse supply chain services, and ReCommerce, we turn returns from a cost center into a strategic advantage. So far, we've recovered more than $5 billion in inventory value for our clients, processed over 45 million units annually, and kept more than 100 million pounds of product out of landfills. Our clients include Walmart, Lenovo, Sam's Club, Bass Pro Shops, Milwaukee Tool, and Ferguson.

We're now building the team that accelerates the transformation of an industry that has been standing still for decades. If you want to work on a problem this massive, this complex, and this overdue for reinvention, keep reading.

This position is based onsite in Aventura, FL. Relocation assistance is not available.